Double Your Sales – Here Is the Magic Bullet
February 14, 2017
Want to know the magic bullet that can double your sales in the new year? It’s so powerful that, if aimed right, your prospect will want your service or product even before they have justified the expense.
In fact, they will be on your side, pulling for you to make the sale!
Imagine how effective your presentation will be when your prospect already likes you … and your company … and your product! How will it make you feel to know in advance that they want to buy?
How will it make you feel to be viewed as the “indispensable” guy or gal? At 2017 PIE, I’m going to show you how Bonnie Harvey and I did it at Barefoot Wine. I’m going to show you the world’s greatest sales pitch!
You’ve all heard of Barefoot Wine. But did you know it started in a laundry room by two people with no money and no knowledge of the wine industry? We built it from nothing to an international best-seller using unconventional techniques and out-of-the-box thinking that disrupted the entire industry.
In fact, our acquirers (E&J Gallo) hired us to show them how we did it. Today, Barefoot is the #1 wine brand in the world!
Because we were undercapitalized and because we were from outside the industry, we were forced to be innovative and not prejudiced by how it was “done.” That’s exactly what I will share with you!
At PIE, you will learn how to get your prospects’ attention with entertainment that makes you attractive, and more important, how to build the kind of relationships that turn your prospects into loyal customers and enthusiastic advocates.
By not taking ourselves too seriously, showing that we had a sense of humor, and that we had our prospects’ best interests at heart, we distinguished ourselves, got our prospects’ attention, and had them rooting for our success!
At PIE, you also will learn how we made friends first, how we got our prospects to identify with us, and why they looked forward to our presentations.
You will learn how people buy with their hearts and justify with their brains.
Every product has features and benefits. But going beyond features and benefits is the real magic. We went all the way to the feelings and positive emotions our prospects would experience.
“Oh, that’s easy, selling wine,” you say. But like you, we had to sell business to business, and imbibing was the last thing on their minds. Like your clients, they wanted to feel confident they made the right decision. In our case, they didn’t want to get stuck with inventory that wasn’t moving.
So, for us, we had to sell “confidence” and “validation.”
You will learn how convert your products or services into positive feelings. You will learn how to communicate those emotions, and blow up your sales by converting your customers into raving fans!
Hey, if we could do it, you can do it!
Michael Houlihan, Co-Founder of Barefoot Wine, now helps businesses improve their profitability. His clients include Fortune 500s and Inc. 500s. With Bonnie Harvey, he is Co-Author of “The Barefoot Spirit: How Hardship, Hustle and Heart Built America’s #1 Wine Brand”
(www.thebarefootspirit.com) and “The Entrepreneurial Culture – 23 Ways to Engage and Empower Your People.”