A state association “tune-up


A state association “tune-up

Is your state or local parking association everything it should be to your members? Are they engaged? Do you suffer from “the same people do all the work” syndrome? Let’s face it: Your annual conference could always be more successful.
If you have these or other concerns, the State Association Tune-Up session Sunday afternoon (March 16) at the Parking Industry Exhibition PIE 2014 is for you.
If you’ve been looking for ideas to improve your association – organization, delegation, efficiency, member participation and revenue – join us for this interactive discussion. Presenters will discuss actual association experiences that have worked (and some that haven’t) during their extensive tenure with state associations.
We will discuss:
    Organizing the association for future success.
    Managing the association.
    Increasing membership.
    Annual conference.
    Member awards.
This will be an open, interactive discussion; we welcome your input.
Marilyn Etheridge
Marilyn serves as Manager of the Florida Parking Association (FPA), a position she has held since 2010. She also works with the Carolinas Parking Association and the Parking Association of Georgia in the planning of their annual conferences. She has served on the FPA Board and other association boards in executive positions and committee chairs. Marilyn owns her own consulting firm, specializing in association management, event planning and business development. She began her career in the parking industry in 1996.
Catherine Gipson Reeve
Catherine is the Immediate Past-President of the Carolinas Parking Association (CPA). She has served on the CPA Board of Directors in several capacities since 1995. Director of the North Carolina Government Parking Division in Raleigh, Catherine has more than 30 years of transportation systems planning and management experience in academic, healthcare and municipal environments. She has served on various committees and boards in the parking and transportation industries, including with the International Parking Institute and the NC Public Transportation Association.
Chester Escobar
Chester serves as a Director of that Florida Parking Association (FPA). He served on the FPA Board from 2008 -2012, with two of those years on the Executive Board as Treasurer. He has been active in all aspects of the FPA Board. Regional Manager for SP Plus (Standard and Central Parking combined) for South Florida and Puerto Rico, Chester oversees all operations and market development efforts in the regions. His career in the parking industry spans more than 20 years in both the municipal and private sectors.

Marilyn Etheridge, also PIE team leader in charge of attendee outreach, can be reached at metheridge1@aol.com.


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Marilyn Etheridge
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