CramZ Marketing Services and Signal-Tech in Strategic Alliance

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CramZ Marketing Services and Signal-Tech in Strategic Alliance

 Signal Technologies and CramZ Marketing Services have entered into a strategic marketing alliance, bringing together two trusted products in the parking guidance industry: the former’s RedStorm guidance system and the latter’s parking intel and management system (PIMS) software. 
This alliance provides the parking industry with a total guidance solution, vehicle counting, space available digital LED sign displays and parking management software. 
RedStorm is a differential count system that provides real-time space-available counts to digital LED signage, directing vehicles to available parking spaces in a quick and efficient manner, thereby reducing driver frustration, traffic congestion and vehicle emissions. Created by CramZ, PIMS provides a parking management interface with the RedStorm data, bringing real-time parking statistics to administrators, operators, facilities management and security personnel via computer networks. 
Using a variety of on-screen graphic presentations, PIMS generates real-time usage and traffic reports, facilitating proactive decision-making. It also supports data exporting to third-party report-writing systems, enables available space counts to be shared via internal and external networks, and supports remote parking count maintenance. 
Signal-Tech, widely recognized as the preeminent manufacturer of LED signage in the parking industry, has been manufacturing the RedStorm system for more than six years. CramZ, an authorized RedStorm manufacturers’ representative since 2008, has been involved in many high-profile installations.
[Sources: Signal Technologies, CramZ Marketing Services]
SMC Software
Suspends Acquisition Talks
March 22, 2014 · Oldsmar, Florida – SMC Software, an Oldsmar, Florida-based parking reservations software leader (along with sister company, eMarketing247) has suspended acquisition talks with Canada-based parking systems provider LocoMobi, Inc. to sell its proprietary and patent pending Central Reservations System (CRS) and internet marketing services division assets. After thoughtful consideration and due diligence, SMC owners Mayra and Mike Harley have decided not to sell the companies.
SMC will continue to develop its proprietary software while eMarketing247 continues to help its clients grow their online presence. SMC will announce a major software release in the coming months.
For more information, contact Mike Harley with SMC Software at (813) 642-4715 or mike@smcsoftware.com.
About SMC Software
SMC Software is a Smart Marketing Concepts, Inc. company.  SMC is an innovative technology provider that has emerged with a cloud-based, multi-channel Centralized Reservations System, Point-Of-Sale Revenue Management System for stand-alone and multi-location parking organizations.   With a patent pending on its proprietary software, SMC’s smartLUIS™ is positioning its innovative services to be a recognized leader in the development and support of the most comprehensive management tool by providing a real-time transactional platform. SMC is dedicated to making technologies more accessible and affordable for parking operators of any size. For more information, visit www.smcsoftware.com. 
 
AA Center to Enable
Credit Card Payments
American Airlines Center, the premier event center ranked #4 in the U.S. and #9 in the world by Venues Today in 2014, is proud to announce their partnership with ParkHub.com to rollout their new mobile point-of-sale program: “PRIME”by ParkHub.com. Always on the cutting edge of technology integration, American Airlines Center recognized the intrinsic value of ParkHub.com’s software and hardware solution that enables their attendants to not only validate all pre-purchased parking and season ticket holders’ passes via Ticketmaster, but, more importantly, accept all major credit cards in all their parking lots.
Craig Courson, Executive Vice President and CFO at American Airlines Center, stated that he “…look[s] forward to exploring other vertical marketing opportunities that ParkHub.com’s platform supports in an effort to maximize the system and our revenue potential. I have no doubt that ParkHub.com will continue to deliver.”
American Airlines Center is excited to notify their attendees that from now on, their lots will be accepting credit cards.
It comes as no surprise that American Airlines Center and ParkHub.com, a Dallas-based technology company and Ticketmaster Certified Partner, will be responsible for turning what traditionally was an analog and antiquated process into a speedy digital exchange. This is parking for the 21st century, and American Airlines Center patrons will have front row seats for everything that it entails; from brand new parking garages, less time in traffic and lines, and new apps created specifically for American Airlines Center.
[Source, Parkhub.com]
 
Officials: Paystations Key to Record Revenue in FL City
In Madeira Beach, FL, as in many Florida Gulf Coast communities, parking revenue from visitors are crucial to pay for construction and operating expenses such as enforcement, security, and maintenance of parking lots and lighting. 
The visitor parking dollars have really added up recently in Madeira Beach, where significant gains in parking revenue have also helped to pay for a new City Hall, recreation center, fire station and baseball fields. 
“The parking lot revenue in Madeira Beach have reached record levels for the city,” said Vincent Tenaglia, Finance Director. “Customers are able to pay for more time since we added the option of accepting credit cards at the new parking terminals. The previous coin-only operation really limited visitors’ ability to pay for the amount of time they needed.”
The stations, from Cale America, operate in pay-and-display mode, so every customer gets a receipt and proof of payment. Also, the city can monitor the system remotely, which greatly improves the efficiency of the maintenance and collection staff, he said.
City Manager Shane Crawford said visitors don’t mind paying for parking, and they appreciate having multiple payment options and a receipt.
“More than half of the parking transactions are paid by credit card,” Crawford said. “Customers choosing to pay by credit card typically buy twice as much time as customers paying with coins. It is important for our visitors to have choices, and this system gives them the flexibility they need.”
The city is considering adding mobile payment options for smartphones, which is becoming increasingly popular with other Florida beach communities. With mobile payments, a parking session is linked to a space number or vehicle license plate number, and can be started or extended from any location, even while sitting at the beach or in a restaurant.
[Sources: City of Madeira Beach, FL, and Cale America ]
Article contributed by the Parking PT team.
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