How Do You Monitor and Enforce Drop-off Rules?


How Do You Monitor and Enforce Drop-off Rules?

The Curb…it’s a place to park, it’s a place to drop off, it’s a place to wait, it’s a place to unload. The problem, from a city’s point of view, is how to monitor and enforce the rules for all that activity and not break the bank doing so.

The city of Las Vegas had partnered with Cox Communications to use high-tech kiosks to communicate with drivers who are parked in loading zones. The idea, according to Parking Services Manager Brandy Stanley, is to provide safe and secure loading zones for Taxis and Uber/Lyft drivers so they can pick up and drop off their fares without blocking traffic and causing safety and congestion problems.

“We were investing huge amounts of time and money to monitor and enforce loading areas with on site PEOs. To properly monitor six spaces in one loading zone, it would take two PEO shifts a day. There had to be a better way.”

The City requested proposals from industry suppliers. Enter Cox Communications. 

“The city is working on a variety of smart and innovative public-private partnerships, just like this one,” Las Vegas Mayor Carolyn Goodman said in a press release. “We appreciate Cox for their out-of-the-box thinking and assistance as we work together to ease traffic congestion in our downtown.”

The company has provided two large kiosks, six camera stanchions, and in-street sensors to monitor the spaces and communicate with the drivers. 

When the driver pulls into a space, the sensor notes the car’s presence and communicates with the kiosk that displays a countdown clock, telling the driver how many minutes they have to complete their pick up/drop off. The vehicle’s license place is captured by the camera and the dwell time and vehicle information is stored for future review. Should the vehicle overstay its time limit, the city is notified and a PEO can be dispatched to deal with the situation.

The kiosks are two sided, with one side displaying information for the drivers, and the other providing revenue generating advertising for local merchants. “Our goal is to have the program be self-sustaining,” Stanley said.

The pilot system controls six spaces near the city’s downtown Plaza hotel. If the six-month program
is successful, the system will be expanded to up to five additional loading zones in the high traffic Fremont
Street Experience.

“We hear lots of talk in the industry about gathering data,” said Stanley. “About how the curb is being used, and we already know that. But we weren’t able to find a lot of viable solutions. There are some really great ideas and tech that will be effective down the road; apps, in-vehicle communications, geofencing, etc. But honestly, we needed something that was going to be effective TODAY.  

“We have found in early testing that drivers very clearly understand what is expected with the kiosks. They are eye-catching and they seem to generate voluntary compliance, which is incredibly important. The data we get is also showing us exactly when the zone needs attention from our enforcement officers. If what we are seeing continues, we will have found a viable solution for a really big problem in the busy areas of downtown.”

John Van Horn is editor and publisher of Parking Today.
He can be reached at

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John Van Horn
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