“Parking Trends, Tech & Transportation’


“Parking Trends, Tech & Transportation’

The parking industry is at the forefront of technological innovations that make parking easier and faster for customers, and increase ROI for the organization/agency. There is also a trend to look at bigger picture issues, such as how parking fits into transportation and its future.
From intelligent transportation systems (ITS) and transportation demand management (TDM) to mobile apps and big data, the 2014 NPA Convention & Exposition in Las Vegas next month (Oct. 20-23) will have it all.
What’s Trending Now & What’s Ahead
To keep ahead of the competition, it is crucial that you be aware of both what is trending now as well as what’s on the horizon. Here is just a sampling of how NPA 2014 will help keep you on top of your game:
EMV & the Future of Electronic Payments Panel – The October 2015 deadline to adopt EMV will be here before you know it. This panel will discuss the how’s and why’s to make sure you’re prepared for this big shift in liability.
2015 Economic Forecast – Prepare for the year ahead with the NPA’s annual economic forecast. We will consider how what is happening today will affect how we do business tomorrow. Being on the forefront of the economy and industry trends will keep your business successful.
‘Hot Topic’ Sessions – We have reserved space on our program this year for “hot topics.” As quickly as our world is changing, you never know what will be the new big thing tomorrow. Let us know what you think is a must-cover topic by emailing ChristinaGarneski@npapark.org.
Technology That Serves You and
Your Customers
Leveraging technology to streamline your operations and market your facility will equip you for bottom-line business success. Here’s a sampling of how 2014 NPA will explore technology in transportation:
Improving Patient Satisfaction & Op-
erations Efficiency With Technology & Data – The Stanford Hospital and Clinics team went from 13 people to well over 100 almost overnight. Learn how they integrated technology into operations to improve the customer service and efficiency of their team.
The 5 Ws of Integrating Apps With Your Revenue Control Systems – Our expert panelists will break down the complexities of new parking business technologies and discuss best-practices for system integration. Don’t miss this timely update on new applications, the latest revenue control system modules, operational efficiencies, security and, of course – the bottom line of it all.
Smart Marketing: Communications & Social Media for Public Parking – In this roundtable session, interact and collaborate with peers to find out how you can best market your company using social media and other technology-driven communications strategies.
Parking: An Integral Cog in Transportation
Parking plays a big role in transportation and urban planning. Recognizing the relationship between the two will help you see the bigger picture when making business decisions. You’ll see this theme throughout NPA 2014; here’s a peek at just a few sessions:
The 21st-Century Driver: ITS Best-Practices – This session will explore how and why car manufacturers are rolling out in-car parking services and what these mean for commercial and municipal parking operators.
Crossroads: Where Parking and Transportation Meet – Many organizations have recently merged their parking and transportation operations, and the result is further integration of specialized programs for parking that support ITS and TDM activities. For parking and transportation operations to develop these programs successfully, comprehensive parking data management is key.
TDM Strategy & Implementation for Universities – We will review best-management strategies regarding revenue control equipment, parking policies, types of parking, pricing strategies, and TDM strategies that can be applied to develop a financially sustainable and environmentally friendly parking system to effectively meet the needs of visitors to the campus and the goals of the university.

With all of this, plus top-notch networking and social events to keep you connected, you won’t want to miss the NPA 2014 Convention & Exposition, Oct. 20–23, at Caesars Palace in Las Vegas. For more information and to register, visit www.npaconvention.org/2014.

Christina Garneski, CAE, is Senior Director of Marketing, Communications & Events at the National Parking Association. Contact her at christinagarneski@npapark.org.


Article contributed by the Parking PT team.
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