Cubic Corp. Unit, Calgary Parking Agency Strike Collaborative Marketing Agreement
The CPA has developed an innovative, customer-focused parking solution, called ParkPlus, for on- and off-street applications, by fusing smart technologies such as license plate recognition, real-time wireless, solar-powered smart-pay meters and mobile devices. Integration of these tools has led to more efficient management of parking availability; the introduction of multiple payment methods; and easier, more effective implementation of enforcement services.
Under this non-exclusive agreement, Cubic will integrate ParkPlus technology with its payment processing facilities. This gives users the benefit of a simpler customer experience with the ability to manage a single transportation account for transit and parking, as well as make parking and transit payments with a common smartcard or mobile app. Parking operators and transit authorities will benefit from scale economies in payment processing and support.
ParkPlus supports both the customer-facing and enforcement side of parking management by allowing drivers to register their license plates with their payment account or pay at the meter, while streamlining operations to enable enforcement officers to automatically capture violations and issue tickets by recognizing which license plate owners have not paid to park in a specific location.