Designa Qinkk — from ‘Anonymous’ to ‘Loyal Customer’
Something is afoot in the carpark management market. It isn’t just another permutation of contact-free entry into multistory carparks. Now, for the first time, as introduced at the EPA Congress 2015 in Berlin, carpark operators can communicate directly with their “anonymous” short-term parking customers using qinkk, the new, patented beacon-based app from Designa.
This is something many operators have been craving for a long time, be-cause until now, these parking transactions have been completely anonymous, and there has not been a way of making direct contact with customers.
But what’s behind this new app and what are the benefits?
The qinkk app enables carpark customers to enter and leave without a ticket, using instead a “smart” device, and to pay at the paystation without registering or logging on beforehand. This applies to any carpark that has beacons (Bluetooth low-energy transmitters) fitted to its equipment.
Installation itself is unremarkable, and the carpark management system you use is not an issue, either: Qinkk is designed as an “open solution” and is system-independent. The app gives operators the unique opportunity to tell customers about special rates or loyalty bonuses by smartphone, and this means a new way of achieving customer loyalty.