Engaged Insights with Moshe David
Trends in Parking
Q: Smart Parking remains a hot topic in the industry. The concept, however, means different things to different companies. What is TIBA Parking Systems’ definition and the company’s position on Smart Parking?
Essentially, Smart Parking is intuitive parking enabled by technology to provide a truly differentiated experience to the customer.
A: At TIBA, we believe Smart Parking is a combination of parking technology and services that are personalized to the guest’s needs. In today’s market, parking providers must go above and beyond to attract and retain customers, and those that can provide the best customer experience will rise above the noise. So, essentially, Smart Parking is intuitive parking enabled by technology to provide a truly differentiated experience to the customer. Flexibility is a key component of that. We pride ourselves on offering flexibility across the value chain so customers can create the best engaged parking experience and do so in an effective and cost-efficient way.
Q: TIBA’s “Engaged Parking Experience” is an interesting concept. What does that mean for the customer?
A: No matter what industry you’re in or what service you provide, at the end of the day it all boils down to customer experience. Experience is the most important factor for customers to keep coming back. We recognize this, and it is deeply engrained in our DNA. Our commitment to our customers is to remain engaged with them in a partnership throughout the life of their relationship with TIBA or our valued reseller partners to ensure they are successful, and customers keep coming back. An engaged parking experience is what we promise. That means engagement across the purchase, installation and deployment process; personalized and engaged interactions every step of the way through the life of the solutions we provide; and collaborating with our customers to help them provide a first-class experience to their parkers through the right technology and equipment. One example of this is our multiple finance models that allow customers to choose the right way to engage financially with TIBA, including our new Parking as a Service (PaaS) option that requires no upfront CapEx, through a full hardware AND software subscription offering.
Q: How do you instill the philosophy of Engaged Parking Experience across your organization and to partners and customers?
A: By setting the example. We live this philosophy day in and day out. It drives everything we do and becomes muscle memory to everyone in the organization. We strive to constantly go that extra mile and be there for our customers and partners. We’re not just selling parking equipment. We’re delivering a partnership to customers to empower them to provide the best experience to their customers. We are with them every step of the way, whether it be through our local partners or our direct corporate teams.
Q: What do you think 2021 will look like for the parking industry?
A: I believe 2021 will be a buyer’s market for the industry, and parking operators and owners will look for ways to maximize their revenue and optimize their business, even more than before COVID. TIBA firmly believes that we have the right tools to enable customers to adapt to the uncertainty and provide a truly world-class experience no matter what the future brings.
Jordan Weiss is Marketing Manager for TIBA. He can be reached at Jordan.firstname.lastname@example.org