marketing spotlight

We are all feeling the impact of today’s uncertain and tumultuous global markets. And when times get tough, spending money on marketing is often the

There are many approaches to building your marketing budget. Marketing consultants would say 3%-5% of gross revenues. Your accountant would say to increase your marketing

Selling features versus benefits is an age-old marketing debate. Many marketers feel you should sell only benefits. Often called the “solutions” sell, selling benefits normally