Arrive, teaming with P97 and +chargepoint+ held an executive Round Table event focusing on the “Last Mile.” You can check out my description in a previous post below. I think the take aways from this meeting are important. Here you go:
The Connected Car Will Become The Center Of Commerce on the Go.
Gone are the days of fumbling for your phone while driving. Your connected car is an extension of the tools you use every day – built as a platform and designed to integrate into all aspects of your daily life. Moving from your kitchen to the car and on to work or play, the services you use every day will be embedded in your car and you will have instant access to your favorite entertainment, productivity, ecommerce, payment and service tools.
It’s Not Just The Experience. It’s About The Relationship.
Just like real-life relationships, context is critical. By leveraging data from a variety of sources, more customized and simpler experiences can be created – leading to lasting relationships with automakers or transportation providers and making it easier for customers to adapt to new modes of travel with the help of incentives. When a positive experience occurs, value and profit will follow.
Tech Standards Will Allow Customers To Consume On-The-Go Services.
Many connected services, such as parking and gas, are highly fragmented. Industry leaders must agree on open standards to consolidate the supply to digitally connect them, and bring it to the open market – allowing automakers, navigation partner and others a more seamless way to access their capabilities.
The Power Of Your Voice.
The future of voice belongs in the connected vehicle. By allowing drivers to actually start their journey outside of the car with a meeting reminder or morning wake-up from Alexa, for example, automakers can create a stronger user experience from start to finish. Voice is already proving itself to be a desirable feature, as more than 75 percent of people say they want the same in-home voice assistant in their car. Why? It’s a seamless experience.
Collaboration And Open Innovation Are Key.
Gone are the days of building closed systems. Today, automakers are focused on open innovation and collaboration with industry-leading service providers. By evolving digitally and creating an underlying platform in each vehicle, automakers can build on what’s already been created and leverage existing systems and partners to fulfill customer needs and desires.
These concepts are not vaporware. Connected cars, Tech Standards, and Voice Activation in vehicles are marginally here and certainly will within the next few years be available commercially.
The idea of developing relationships that make it easy for the customer to have a positive experience through the use of real time data and collaboration and open innovation will enable companies to leverage their products and profits will follow.
Well done to Arrive, P97 and +chargepoint+
JVH
