PIE25 Content Details

CELEBRATING 25 YEARS OF VISION, INNOVATION, AND COMMUNITY IN 2025

March 31 – April 3, 2025
RENAISSANCE SCHAUMBURG CONVENTION CENTER
SCHAUMBURG, IL

Preview the New Topics and Thought-leadership at PIE25

PIE 2025 Schedule
Pickle Ball Tournament
10:00 AM - 12:00 PM
Discovery Hall
Pick up a paddle and join industry peers for a friendly but competitive match. This isn't just about the game—it's about connecting with colleagues, sharing a laugh, and engaging in a little strategic competition. Whether you're a seasoned player or new to the sport, Pickleball at PIE25 is an easy way to meet new people and make lasting connections.
Registration
12:00 PM - 5:00 PM
Hallway
Kelley Havener
Director of Operations, Parking Today
Lunch on Own
12:00 PM - 2:00 PM
Exhibitor Set Up
2:00 PM - 10:00 PM
Opening session
2:00 PM - 3:00 PM
Schaumburg CD
Kevin Uhlenhaker
CEO, Parking Today
Kick off PIE25 with Kevin Uhlenhaker, Publisher and CEO of Parking Today Media and the Parking Industry Expo. Hear how PIE is evolving with a people-first approach, get insights into the future of the event, and take part in an interactive networking challenge designed to connect you with fellow attendees.
Break
3:00 PM - 3:10 PM
Concurrent Sessions
3:10 PM - 4:10 PM
Podcast
Put It In Park with Robert Wilson
Schaumburg AB
Robert Wilson
PIE25 brings parking's top voices together—including Put It In Park host Robert Wilson. Experience a live podcast recording as Robert dives into industry insights, trends, and candid conversations with special guests. Be in the audience, ask questions, and hear perspectives you won't find anywhere else.
Higher Ed
How Can We Say Yes?
Schaumburg E
Adrienne Tucker
University parking doesn't have to be a battle of rules vs. customer needs. Adrienne Tucker reveals how Kansas State University redefined its approach to service, making parking more accessible while maintaining compliance. Hear real-world strategies for balancing enforcement with a culture of solutions.
Municipal
Implementing APDS: A Customer Story
Schaumburg F
Jacob Larson
Adopting data standards can streamline operations, but what does it take to implement them successfully? Jacob Larson of Park Omaha walks through their journey with the Alliance for Parking Data Standards (APDS)—the challenges, the solutions, and the impact on operations. Hear firsthand how standardizing data creates a more connected, efficient, and scalable parking system.
Private Operator
Compensation Counts: Employee Pay
Schaumburg G
Andrew Sachs
Employee retention is one of the biggest hidden costs in parking operations. Competitive wages can improve efficiency, service quality, and long-term profitability—but only when paired with strategic management. In this session, Andrew Sachs explores the impact of California's sectoral wage-setting policy, historical lessons from Henry Ford, and how private operators can balance competitive wages with operational efficiency. Hear real-world insights on how compensation strategies shape business outcomes in the evolving parking landscape.
Break
4:10 PM - 4:30 PM
Concurrent Sessions
4:30 PM - 5:40 PM
Accelerate! Competition
Accelerate! Pitch Competition
Schaumburg CD
Kevin Uhlenhaker
CEO, Parking Today

The only early-stage pitch competition in parking, Accelerate! brings emerging innovators to the stage to showcase their ideas to industry experts, investors, and potential customers. This year's lineup includes:

  • ProkoPark – AI-powered parking solutions for real-time space availability and automated payments.
  • Requite – Digital tipping solutions designed to ensure service workers don't miss out in a cashless world.
  • ParkingAI – Advanced AI-driven enforcement and parking optimization tools.
  • FlipWash – Water-saving, eco-friendly car wash services operating directly within parking facilities.
  • Parking Pin – A hardware-free, geo-location-based parking management tool.

Join us to see the next big innovations in parking, offer feedback as potential customers, and hear live insights from industry leaders. Don't just watch the future unfold—help shape it.

Podcast
Parking Happiness with Tobias Marx
Schaumburg AB
Tobias Marx
Join host Tobias Marx for a special live recording of the Parking Happiness Podcast at PIE25. Explore the often-overlooked positive aspects of parking through engaging discussions and unscripted conversations with industry professionals. Be part of the audience and contribute to the dialogue as it unfolds in real-time.
Standards
Data Standards
Schaumburg E
TBD
Discover how the Alliance for Parking Data Standards (APDS) is revolutionizing the parking and mobility sectors by establishing a universal language for data sharing. This session will delve into the APDS specifications, which promote seamless integration and communication among parking operators, automotive industries, IT developers, and more. Learn how adopting these standards can enhance efficiency, reduce costs, and pave the way for innovative solutions in parking management.
Data Stories
Removing the Cones: Fake News in Parking
Schaumburg F
Artem Alabin
Not everything you hear about parking trends holds up under scrutiny. This session digs into real industry data, separating fact from fiction on key issues like garage development, consumer behavior, and operational efficiency. Gain insights you can use to future-proof your business.
Artificial Intelligence
AI in Parking: Hype vs. Reality
Schaumburg G
Katherine Beaty
AI is one of the most talked-about technologies in parking, but how much of it is real innovation—and how much is marketing hype? This session at PIE25 will break down what's truly being used today, what's on the horizon, and what's still just speculation. Get clarity on how AI fits into parking now and what's coming next.
Real Talk: Mental Health in Parking
Author Interview
Schaumburg H
Russell Harms, Interviewed by Colleen Gallion
A real story about mental health in the workplace. Russell Harms built a career in parking while managing bipolar disorder. In this live Q&A book review, Colleen Gallion will explore his experiences, the lessons in his book, and how open conversations about mental health can shape stronger teams and workplaces.
Dinner Club
6:00 PM
A great conversation starts with a great meal. PIE25 Dinner Club offers a chance to engage in insightful, high-level discussions with industry professionals in an intimate, Activator-hosted setting. Whether you're strategizing with peers or exchanging fresh ideas, this is where meaningful connections happen. Seats are limited—reserve yours now.
Pickle Ball/Games
7:30 PM - 9:30 PM
Discovery Hall
After the sessions wrap up, the real connections begin. Play Pickleball, grab a drink, or join oversized games while unwinding with industry peers. This is networking without the pressure—just good conversations and great company.
Registration
8:00 AM - 5:00 PM
Hallway
Kelley Havener
Director of Operations, Parking Today
Coffee/Breakfast
8:00 AM - 8:30 AM
TBD
Coffee Provided
Concurrent Sessions
8:30 AM - 9:45 AM
Higher Ed-Tech
Technology in University Parking
Schaumburg E
Bob Murray
University parking is constantly evolving, and technology is at the center of its transformation. From permit management and enforcement automation to game-day traffic control and real-time occupancy tracking, new solutions are reshaping campus parking operations. This session, led by Parker's CTO, at PIE25 brings together university parking leaders to discuss what's working, what's next, and how technology is shaping the future of campus mobility.
Municipal-Tech
Technology in Municipal Parking
Schaumburg F
Sergio Mastronardi
Cities are adopting technology-driven solutions to manage parking, streamline enforcement, and enhance urban mobility. But which tools actually improve efficiency, compliance, and accessibility? This session at PIE25, moderated by voices from MPS and Blinkey, explores how cities are integrating technology—from dynamic pricing and LPR enforcement to curb management and connected infrastructure—to create more effective municipal parking systems.
Private Operator-Tech
Technology in Private Parking Operations
Schaumburg G
Mitch Carter
For private parking operators, technology isn't just an upgrade—it's a competitive advantage. From AI-powered occupancy tracking and mobile payments to automated enforcement and proprietary tech development, innovation is reshaping the way private parking businesses operate. This session at PIE25 explores the tools and strategies that boost efficiency, security, and profitability for independent operators.
Airport-Tech
Technology in Airport Parking
Schaumburg H
Airport parking is embracing automation, AI, and data-driven decision-making to manage high-volume demand and enhance traveler convenience. This session at PIE25 explores how frictionless entry, real-time occupancy tracking, and digital payment integrations are transforming airport parking and what comes next in tech-driven innovation.
Podcast
The Parking Podcast with Isaiah Mouw
Schaumburg AB
Isaiah Mouw
Join Isaiah Mouw for a special live recording of The Parking Podcast at PIE25. With in-depth discussions on parking trends, leadership, and real-world challenges, this session offers unfiltered insights and expert perspectives. Be in the audience and take part in the conversation as it happens.
Break
9:45 AM - 10:00 AM
Concurrent Sessions
10:00 AM - 11:15 AM
Accelerate! Winner
Accelerate! Winner's Circle
Schaumburg CD
Hosted by last year's winner, Jim Gibbs
What happens after the pitch? Hear from this year's Accelerate! winner as they discuss what's next and how their idea is taking shape. Introduced and interviewed by last year's champion, Jim Gibbs, this session offers insight into the startup journey, lessons learned, and how you can get involved in parking innovation.
Podcast
Harder Than It Looks: Parking Uncovered with Brian Wolff
Schaumburg AB
Brian Wolff
Harder Than It Looks: Parking Uncovered dives into the realities of the parking industry—what works, what doesn't, and what's next. At PIE25, host Brian Wolff records live, featuring candid conversations with industry leaders on the challenges, innovations, and unexpected truths shaping parking today. Join the audience, ask questions, and take part in the discussion.
Data Stories
U.S. parking garage construction in a demographic context
Schaumburg E
Dale Denda
What can parking garage construction trends tell us about the future of parking demand? Industry expert Dale Denda breaks down historical and current build patterns, placing them in a demographic and economic context to forecast what's next. This session is essential for anyone involved in parking planning, investment, or long-term strategy—understanding the numbers today means preparing for tomorrow.
Artificial Intelligence
AI for Smarter Parking Operations
Schaumburg F
Shabir Karimi
Yu Kitamura
AI isn't just the future—it's already transforming parking operations today. From occupancy tracking to automated valet management, vision-based AI is solving real challenges across the industry. This session explores how AI-powered solutions are driving efficiency, enhancing enforcement, and shaping the next era of parking technology. If you want a clear, vendor-neutral look at how AI is being used right now—and where it's headed—this is the session for you.
Standards
Enforcement Best Practices
Schaumburg G
John Conway
How do we create enforcement policies that balance compliance with customer trust? At PIE25, private operators and industry leaders come together to discuss best practices for off-street enforcement—ensuring fairness, consistency, and an approach that benefits everyone. Join the conversation and help shape the future of enforcement strategies.
Real Talk
Workplace Wellness Forum
Schaumburg H
Colleen Gallion
Workplace stress, customer mistreatment, and perfectionism take a toll. This open forum invites attendees to shape the conversation, bringing their biggest challenges to small group discussions led by a professional coach. Connect, share insights, and leave with real strategies to build a healthier, more resilient work environment.
Break
11:15 AM - 11:30 AM
Speed Networking
11:30 AM - 12:30 PM
Adventure Hall
At PIE25, professionals from every corner of the parking industry come together—but how do you find the people who understand your world? Speed Networking is your chance to connect with peers in your vertical and beyond, forging valuable relationships with industry leaders, decision-makers, and operators from across the country. Jumpstart meaningful conversations and build connections that last.
Lunch
12:30 PM - 2:00 PM
Adventure Hall
Provided
Expo Floor Open
2:00 PM - 6:00 PM
Exploration Hall
At PIE25, vendors aren't just exhibitors—they're part of the conversation. With over 20 booths already sold and prime spaces moving fast, now is the time to secure your spot. Whether you're showcasing products, services, or management tools, PIE25 connects you directly with the professionals shaping the industry.

Unlike other events, your business badge grants full access to every session, ensuring you can hear firsthand what the industry needs and contribute to the discussion. In addition to exhibitor space, PIE25 offers a range of Activation opportunities—from small sponsorships to high-visibility branding moments.

Reserve your booth or sponsorship today and be part of the future of parking.
Dinner On Own
6:00 PM
Pickleball/Games
7:30 PM - 9:30 PM
Discovery Hall
Open Pickleball Courts & Connection Fun Zone After the sessions wrap up, the real connections begin. Play Pickleball, grab a drink, or join oversized games while unwinding with industry peers. This is networking without the pressure—just good conversations and great company.
Registration
8:00 AM - 5:00 PM
Hallway
Kelley Havener
Director of Operations, Parking Today
Coffee/Breakfast
8:00 AM - 8:30 AM
Hallway
Coffee and Pastries Provided
Concurrent Sessions
9:00 AM - 10:00 AM
ParkFlix
Family Parking Business
Schaumburg CD
Alexander Fridge
The first-ever film festival dedicated to parking—only at PIE25. ParkFlix showcases original short films that reveal the untold stories of the industry, from unseen challenges to unexpected humor and heroism. Stay for post-screening discussions with filmmakers and industry voices, and see parking in a way you never have before.
Podcast
All Things Parking with John Conway & Dani Crain
Schaumburg AB
John Conway
Dani Crain
All Things Parking brings its signature deep dives and industry insights to PIE25 with a special live recording. Hosts John Conway & Dani Crain will sit down with previous CEO of SP+, Marc Baumann!
Higher Ed
Higher Ed Panel
Schaumburg E
TBD
Discover how leading universities are leveraging cutting-edge technology to revolutionize event parking operations on their campuses. Panelists will discuss how automated payment systems, real-time space availability, mobile applications, registration portals and more are transforming the way they manage major and minor campus events from football games to department meetings. Learn from their experiences implementing new technologies - from selection and integration challenges to measurable improvements in efficiency and customer satisfaction - and get a glimpse of emerging solutions that will shape the future of event parking management.
Municipal
Curbivore: The Changing Demands on Curb Space
Schaumburg F
Curb space is no longer just for parking—it's a battleground for competing demands. Deliveries, rideshare, micromobility, and commercial access are reshaping curb management, requiring smarter policies and technology solutions. Join this expert panel as they discuss:
  • ✔️ Curb pricing and regulation strategies for growing commercial demand
  • ✔️ Tech-driven enforcement solutions that keep curbs moving
  • ✔️ How cities are redefining curb access to balance revenue, mobility, and public space
Join the conversation on the policies and technologies shaping the future of curb management.
Private Operator
Building Your Own Technology
Schaumburg G
Private operators building their own technology for many years now, but since COVID this tread has accelerated dramatically. This panel will discuss lessons learned, best practices, and experiences building their own technology platforms.
Airport
LPR at Airports: Maximizing Efficiency & Security
Schaumburg H
TBD
Airports are high-volume, high-security environments where efficiency and accuracy in parking operations matter. License Plate Recognition (LPR) is revolutionizing access control, enforcement, and revenue management—but are you using it to its full potential? Industry leaders from Survision, Tagmaster, and Flash will discuss how LPR is improving security, fraud prevention, and vehicle tracking, while also providing seamless integrations across multiple systems. Discover the latest advancements in LPR technology and how it is being tailored for airport environments to improve both operations and customer experience.
Expo Floor Open
10:00 AM - 2:30 PM
Exploration Hall
Lunch
12:00 PM - 1:00 PM
Exploration Hall
Lunch provided on Expo Floor
Concurrent Sessions
2:30 PM - 3:45 PM
ParkFlix
Out of the Vault: The Lost Parkumentaries of NuPark
Schaumburg CD
Matt Garner
ParkFlix is where the parking industry’s stories come to life, and this year’s lineup includes something truly special. Out of the Vault: The Lost Parkumentaries of NuPark, directed by Matt Garner, unveils a series of never-before-seen films documenting the real people and challenges behind parking innovation. ParkFlix showcases compelling narratives from across the industry, bringing together professionals to see their world in a new light. Be part of the experience—watch the films, meet the creators, and join the discussions that follow.
Data Stories
Digital Payment Trends
Schaumburg E
Chris Phenner
Are your payment systems keeping up with customer expectations? This session dives into the data behind digital payment trends, from Waze and Google Maps to in-car transactions, exposing shifts in how people find, reserve, and pay for parking. Learn what the numbers say about where the industry is headed—and how you can stay ahead.
Artificial Intelligence
AI Standards in Parking
Schaumburg F
Robin Chhetri
AI is rapidly transforming parking, from automated enforcement to predictive analytics—but without industry-wide standards, how do we ensure these technologies integrate smoothly and operate fairly? In this session, Robin Chhetri of Quick Park Solutions explores the evolving landscape of AI in parking and the need for defined frameworks that guide its development. Join this panel to discuss how the industry can establish best practices, address ethical concerns, and build AI systems that enhance efficiency while maintaining trust.
Standards
Consumer Fees in Parking
Schaumburg G
Todd Tucker
TBD
The widespread use of consumer fees in parking has grown exponentially, but with that growth has come increasing legal and regulatory pushback. Many states are cracking down, and lawsuits are challenging the legitimacy of added fees. Join Todd Tucker of PRRS Parking and a panel of experts to discuss where the industry stands today, the risks of inaction, and what can be done to establish clearer, standardized approaches before outside forces dictate the future of parking fees.
Real Talk Leadership
Embracing Vulnerability in Leadership
Schaumburg H
Kasey Siskind
The outdated notion that leaders must always appear strong and unemotional is fading. Research, including insights from Harvard Business Review, shows that vulnerability is a leadership strength—fostering trust, inclusion, and psychological safety. Moderated by Kasey Siskind of Honk Mobile, this Real Talk session explores how leaders who embrace emotional intelligence create resilient, high-performing teams and a culture where innovation thrives. Attendees will gain strategies to develop authentic connections, build adaptable teams, and lead with confidence in an evolving industry.
Break
3:45 PM - 4:00 PM
Concurrent Sessions
4:00 PM - 5:00 PM
ParkFlix
ParkFlix: The Parking Industry Film Festival
Schaumburg CD
The First-Ever Film Festival Dedicated to Parking—Only at PIE25. For the first time, parking takes center stage in a film festival made for and about this industry. ParkFlix brings original short films that tell the untold stories of parking—the people, the challenges, the moments we all recognize. Stay for exclusive discussions with filmmakers and industry voices, and be part of a cinematic experience never before seen in parking.
N/A
Higher Ed
Higher Ed Forum
Schaumburg E
TBD
Municipal
Municipal Forum
Schaumburg F
TBD
Private Operator
Private Operator Forum
Schaumburg G
TBD
Airport
Airport Forum
Schaumburg H
TBD
Break
5:00 PM - 5:30 PM
Casino Night
5:30 PM - 7:30 PM
Schaumburg East/West
High Stakes, Low Pressure— Casino Night at PIE25, brought to you by Duncan Solutions. Unwind after a full day of sessions with a night of friendly competition. Whether you're playing poker, rolling the dice, or just enjoying the atmosphere, Casino Night is a chance to connect with industry peers in a fun, no-pressure setting. Grab a drink, test your luck, and let the conversations flow.
Dinner On Own
7:30 PM
Closing Session: Coffee, Connections & Looking Ahead
9:00 AM - 11:00 AM
Nirvana Ballroom
Kevin Uhlenhaker
CEO, Parking Today
Coffee and Pastries Provided
PIE25 may be coming to a close, but the conversations don’t have to end. Join Kevin Uhlenhaker, owner of Parking Today Media, for a casual morning gathering over coffee and pastries—your chance to reflect on this year’s event, share feedback, and help shape PIE26. This is the final networking opportunity before heading home, so take a moment to solidify new connections, exchange final insights, and set plans to see each other again at next year’s event.
Monday, March 31st
Morning Events
Registration
12:00 PM - 5:00 PM
Pickle Ball Tournament
10:00 AM - 12:00 PM
Afternoon Events
Lunch on Own
12:00 PM - 2:00 PM
Exhibitor Set Up
2:00 PM - 10:00 PM
Opening Keynote
2:00 PM - 3:00 PM
Kevin Uhlenhaker
CEO, Parking Today
Break
3:00 PM - 3:10 PM
Session 1
3:10 PM - 4:10 PM
Break
4:10 PM - 4:30 PM
Session 2
4:30 PM - 5:40 PM
Evening Events
Dinner Club
6:00 PM
Pickle Ball/Games
7:30 PM - 9:30 PM
Tuesday, April 1st
Morning Events
Registration
8:00 AM - 5:00 PM
Breakfast/Coffee
8:00 AM - 8:30 AM
Coffee Provided
Session 3
8:30 AM - 9:45 AM
Break
9:45 AM - 10:00 AM
Session 4
10:00 AM - 11:15 AM
Break
11:15 AM - 11:30 AM
Speed Networking
11:30 AM - 12:30 PM
Afternoon Events
Lunch
12:30 PM - 2:00 PM
Provided
Expo Floor Open
2:00 PM - 6:00 PM
Evening Events
Dinner On Own
6:00 PM
Pickleball/Games
7:30 PM - 9:30 PM
Wednesday, April 2nd
Morning Events
Registration
8:00 AM - 5:00 PM
Coffee/Breakfast
8:00 AM - 8:30 AM
Coffee and Pastries Provided
Session 5
9:00 AM - 10:00 AM
Expo Floor Open
10:00 AM - 2:30 PM
Afternoon Events
Lunch
12:00 PM - 1:00 PM
Lunch provided on Expo Floor
Session 6
2:30 PM - 3:45 PM
Break
3:45 PM - 4:00 PM
Session 7
4:00 PM - 5:00 PM
Break
5:00 PM - 5:30 PM
Evening Events
Casino Night
5:30 PM - 7:30 PM
Dinner On Own
7:30 PM
Thursday, April 3rd
Morning Events
Coffee Talk
9:00 AM - 11:00 AM
Breakfast provided

Go deep on each of the exciting content tracks that deliver insights and value to every industry sector across parking.

Innovation

Innovation is on everyone’s mind, so how do you move ahead and bring your organization with you? Check out the newest technology from the hottest companies in this exhilarating track and preview the soon to be household names in the second annual Accelerate! Pitch Competition.

Park Flix

Parking is the star of the show with the inaugural Parking Today Film Fest. View the short films and engage with the filmmakers with Q&A in a unique, intimate setting. You’ll never see parking in movies the same way again.

Real Talk

Unifying and connecting the parking community is the heart of Real Talk. Explore some of the most common industry challenges through an expertly moderated discussion, leaving you with new ideas, solutions and champions to lean on.

Industries

2025 will be a new year of parker expectations grounded in technology, digital experiences, and regulation. Hear from leaders across Municipal, University, Airports, Events, and Private Operation on how they are preparing for and thriving through this year of change.

Podcast Row

Podcast Row Your time to shine with an exclusive invitation to join our podcast hosts for one to one interviews on the hottest topics. Or snag an exclusive peek of upcoming Parking Today content with your favorite industry pundits.

Crossroads

Join vivid discussions intersecting diverse parking segments to see how deep expertise and inventive solutions can cross boundaries and deliver value.

Artificial Intelligence

Advance your knowledge across today’s most ingenious developments, from AI to AV, the Innovation track is a must see for parking leaders and innovators of tomorrow.

*List not final, with more content and speakers to be announced

Don't wait, get the best price on PIE25!

Skip to content