Latest News

Parking Innovation: Beyond Just Spaces
Parking operators have new opportunities to boost revenue with services like protection plans, parcel lockers, car washes, and peer-to-peer car rentals. By Jay Landers To stay competitive and maximize their

‘Silly Little Videos’ Can Take Your Marketing a Long Way
By Sofia Kuhn TikTok videos, Instagram Reels, YouTube Shorts — these aren’t just playgrounds for influencers anymore. They’ve become tools businesses are leveraging to make real connections with customers and

Maximizing ROI with Parking Guidance Technology
By Steve Gorski Parking guidance technology (PGT) is arguably the most important of the parking technologies that have been introduced in recent years. No other technology comes close when it

Cybersecurity Insurance: What Parking Operators Need to Know
By Katherine Beaty The parking industry is increasingly digital, from license plate recognition systems to mobile payment apps. Although these innovations improve efficiency and enhance the customer experience, they also

Industry News … March 2025
Parking solutions provider Reimagined Parking announced the appointment of Rick West as its chief executive officer (CEO). Having spent more than 30 years in the parking industry, West has deep

Compensation Counts in Elevating Parking Operations
Strategic pay policies coupled with clear expectations, training, and feedback create the engaged workforce needed for parking’s evolving demands. By Andrew Sachs The parking industry stands at a critical crossroads,