Intertraffic Amsterdam Concludes 23rd Edition on an “All-Time High’


Intertraffic Amsterdam Concludes 23rd Edition on an “All-Time High’

The biennial Intertraffic Amsterdam, the world’s leading trade event for infrastructure, traffic management, “smart” mobility, safety and parking, wrapped up its 2016 event in April on an “all-time high,” organizers said. Exhibitors and visitors alike agreed that it was one of the best events of its kind ever staged, they added. 
The variety of companies, presentations from world-leading authorities, ground-breaking innovations and record numbers through the doors all combined to create an event unsurpassed in its reach and scope, its organizers, RAI Amsterdam, said. 
Its educational content and network programs were “exceptionally well-received, meeting the ever-increasing needs for knowledge exchange and learning opportunities.” 
Joyce de Winter, Product Manager Intertraffic of RAI Amsterdam, said, “Close to 800 companies from 47 countries exhibited, and a record grand total of 30,104 visitors from 134 countries worldwide were in attendance, resulting in nearly 450,000 business encounters. 
“We wanted to take our content program to the next level, and we more than met our objectives,” she said. “Some 4,700 participants took part in our ‘knowledge program’ overall, of which 3,000 attended sessions in the Smart Mobility Theatre, which was almost double the number compared with 2014. 
Many exhibitors were keen to share their views on Intertraffic, organizers said.
Miles Boyd, Commercial Manager at first-time exhibitor Hill & Smith from the UK, commented: “We’ve been very excited by this exhibition. It has reminded us how good exhibitions can be. We’re looking forward to it again in two years’ time.” 
Dany Longval, Vice President Worldwide Sales at Lumenera Corp. from Canada, added: “We have been very excited about this show. It really exceeded expectations. If anything, what I might do differently next time is bring more staff. The level of interest was so huge … .”
Marc Rummeny, Sales Manager with RTB from Germany, said, “Intertraffic 2016 has been a really great show. I’m lucky I still have my voice, because I’ve done so much talking! The quality of the contacts was great. We saw many of our existing customers, but did a lot of new business, too. Obviously, we will be here next time. I’m already looking forward to it.” 
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[Sources: Intertraffic, RAI Amsterdam]
Article contributed by the Parking PT team.
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