Writy.
  • Home
  • Park News
  • Buyer’s Guide
  • PIE Event Home
    • PIE 2026 Event
    • PIE 2025 Event
      • PIE25 Attendee Registration and Travel Details
      • PIE25 Agenda and Content Details
      • PIE25 Exhibitor & Sponsor Partnerships
      • PIE25 ParkFlix Film Festivial
      • Contact PIE25
  • Segments
    • Higher Education
    • Municipal
    • Airport
    • Valet
    • Medical
    • Events
    • Commercial
    • Retail
    • Hospitality
  • Technologies
    • Gated
    • Ungated
    • Enforcement
    • Payments
    • Permits
    • Vehicle Detection
    • Wayfinding and Occupancy
    • Curb Management
    • Valet
    • Events
    • EV Charging
    • Analytics
    • Consumables
    • Lighting
  • Suppliers
    • Private Operators
    • Consultants
    • Engineers
    • Architects
    • Financial
    • Insurance
    • Mergers and Acquisitions
  • Industry Resources
    • Subscribe to Parking Today
    • Advertise with Us
    • Magazines
    • Industry Events
    • Conference Companion
    • Dealers, Installers & Suppliers – Listings
    • Industry News
    • Parking Jobs Network & RFP/RFQ’s
    • Associations
    • Podcast Network
    • Next Level – Webinar
    • Contact
No Result
View All Result
Writy.
  • Home
  • Park News
  • Buyer’s Guide
  • PIE Event Home
    • PIE 2026 Event
    • PIE 2025 Event
      • PIE25 Attendee Registration and Travel Details
      • PIE25 Agenda and Content Details
      • PIE25 Exhibitor & Sponsor Partnerships
      • PIE25 ParkFlix Film Festivial
      • Contact PIE25
  • Segments
    • Higher Education
    • Municipal
    • Airport
    • Valet
    • Medical
    • Events
    • Commercial
    • Retail
    • Hospitality
  • Technologies
    • Gated
    • Ungated
    • Enforcement
    • Payments
    • Permits
    • Vehicle Detection
    • Wayfinding and Occupancy
    • Curb Management
    • Valet
    • Events
    • EV Charging
    • Analytics
    • Consumables
    • Lighting
  • Suppliers
    • Private Operators
    • Consultants
    • Engineers
    • Architects
    • Financial
    • Insurance
    • Mergers and Acquisitions
  • Industry Resources
    • Subscribe to Parking Today
    • Advertise with Us
    • Magazines
    • Industry Events
    • Conference Companion
    • Dealers, Installers & Suppliers – Listings
    • Industry News
    • Parking Jobs Network & RFP/RFQ’s
    • Associations
    • Podcast Network
    • Next Level – Webinar
    • Contact
No Result
View All Result
Writy.
No Result
View All Result

How to be Immortal

by parkingtodaystaff
April 1, 2023
in Uncategorized

My editor reached out to me today and asked for next month’s submission. This guy is a slave driver, keeping his columnists busy all the time. It’s not that simple to come up with a topic each month to write about, especially when a deadline is looming. Despite the pressure to perform month after month, it is an honor to write for this guy. He is a legend not only in his own mind, but in my mind and most of the parking industry’s minds, as well. 

My editor is no spring chicken, but I’m no spring chicken either. There are select individuals who seem to peak and stay at their peak well into the years beyond their eligibility for free McDonalds coffee. I might remind you of a former actor and governor who once, in a presidential debate, challenged the voting public not to make age an issue in the election, and not to be critical of his opponents’ youth and inexperience. The youthful one? Walter Mondale. The senior? Ronald Reagan. 

You might also like

Parking Innovation: Beyond Just Spaces

Parking Innovation: Beyond Just Spaces

March 31, 2025
Cybersecurity Insurance: What Parking Operators Need to Know

Cybersecurity Insurance: What Parking Operators Need to Know

March 11, 2025

What a brilliant line and one that stopped that campaign issue right in its tracks. That line will live in infamy. Not everyone in their senior years can continue to perform at their peak. One might just refer to fuzzy white leg hair standing straight up to prove that point, but this editor is performing with class.

For some reason, I continue to get asked about this editor’s next move or in more direct words, his succession plans. Honestly, to have a plan for succession would imply that there is in fact a need or a reason for one. If you are immortal, does there need to be a succession plan? 

I got to thinking on what it takes to be immortal and on why John Van Horn is in fact, immortal. For one, you have to be honest, painfully honest. Next, you have to have a passion for what you do in your career. Can one make his passion, his interests, his hobby, his career? Ask John if you can, he knows the answer well. 

Business immortality requires delivering a product that has value, sustainable value. Your product has to stand out on its own and be different. One of the attributes of immortality is how you value other people. One of the standout character qualities of immortal John is how he doesn’t believe in the Caste System where the vendor sits on the lowest rung of the ladder. John lives an upside down or inverse world. John knows who butters his bread and this is why vendors love his product and love John. I’ve learned a lot from my senior editor. 

An immortal invests in his community. The annual Temecula Think Tank, the brainchild of John Van Horn, is a gathering of Parking Industry thinkers and leaders who spend their own money to get together annually to process the activities and concerns of the industry and come up with ways to support it and defend it. John has annually hosted this event and it is sincerely a highlight of the parking calendar for this parking person. 

A passionate immortal is a risk taker. A passionate immortal isn’t afraid to fail and if he does, he gets, brushes himself off and takes another shot at it. A passionate immortal doesn’t plan his life around retirement Tee Times or Tea Times. He always thinks of his next adventure and when one day he sees his name in the obituary section of the local paper, that’s the day he decides to call it quits. 

So, Dear John, on behalf of the Vendor Community, stay long and stay forever. Stay young through useful and fulfilling work and Thank-You for your risk taking, your vision, and the opportunities and support you have given to so many of us through our Parking careers.

Note: Of course, every spot where the pronoun He was used in this writing, could as easily and equally been the pronoun, She. I only chose to use He because the subject of course was a He, John Van Horn. Live Long and Prosper.

Jeff: You turn my head. Thank you for the kind words. Comparison to Ronald Reagan, please. Someone asked Larry Donoghue how he made it to 104 years old. He said, in typical Larry fashion, “Don’t stop breathing.” I was asked, I think it was in my 40s, what would be the perfect retirement. I said I would like to live in a small town, edit the local newspaper, have enough income to cover expenses, and be able to read and write as little or as much as I liked. Somehow, by accident, I think, I have gotten it all but the small town. You can’t have everything. 

I guess when people start talking about you to other people, you have to admit you have some kind of reputation. Until recently I never thought about what others had to say about me. I really didn’t think they said anything, and frankly would prefer they did not. It’s embarrassing. But it is what it is. Now, I have a magazine to get out – yes, the April issue – I am blessed with a solid crew. They need to be stirred up from time to time, but that’s what I’m here for. 

 OK, Jeff, you have had your fun, now get back to work…JVH

parkingtodaystaff

Related Stories

Parking Innovation: Beyond Just Spaces

Parking Innovation: Beyond Just Spaces

by jaylanders
March 31, 2025

Parking operators have new opportunities to boost revenue with services like protection plans, parcel lockers, car washes, and peer-to-peer car...

Cybersecurity Insurance: What Parking Operators Need to Know

Cybersecurity Insurance: What Parking Operators Need to Know

by parkingtodaystaff
March 11, 2025

By Katherine Beaty  The parking industry is increasingly digital, from license plate recognition systems to mobile payment apps. Although these...

Overcoming Obstacles On and Off the Lot

Overcoming Obstacles On and Off the Lot

by parkingtodaystaff
March 1, 2025

In his new memoir, Russell Harms shares his journey through mental health challenges, resilience, and redemption in the high-pressure world...

In Memoriam

In Memoriam

by parkingtodaystaff
March 1, 2025

Parking Today notes the passing of Roy Carter, of Toledo Ticket Technologies, and Donald Shoup, of the University of California at...

Load More

Recommended

Industry News … March 2025

Industry News … March 2025

March 1, 2025

If You Want Authentic Perspective, Stop Guessing and Start Asking

August 1, 2020

Related Articles

Parking Playbook: Oregon’s Guide to Smarter Spaces
Municipal

Parking Playbook: Oregon’s Guide to Smarter Spaces

May 1, 2025
We Need to Talk: AI is Writing Your Content, and It Shows
Airport

We Need to Talk: AI is Writing Your Content, and It Shows

May 1, 2025
Why I’ve Ditched ‘Best Practices’ and You Should Too
Segments

People Compliance: Trust but Verify

May 1, 2025
Not Just a Garage but a Landmark
Airport

Not Just a Garage but a Landmark

May 1, 2025
Parking Tech’s Most Underused Feature: Common Sense 
Technologies

Parking Tech’s Most Underused Feature: Common Sense 

May 15, 2025
Artificial Intelligence and Parking: What the Public Thinks — And Why It Matters
Main

Rewriting the Parking Narrative: Jobs, Innovation, and Public Perception

May 1, 2025
No Result
View All Result
Parking Today

Navigate Site

  • Advertise with Us
  • Contact
  • Privacy Policy

Follow Us

No Result
View All Result
  • Home
  • Industry News
  • Magazines
  • Buyer’s Guide
  • PIE25 Event Home
    • PIE25 Event Home
    • Attendee Registration and Travel Details
    • Content Details
    • Exhibitor & Sponsor Partnerships
    • ParkFlix Film Festival
    • Speaker Applications
  • Segments
    • Higher Education
    • Municipal
    • Airport
    • Events
    • Valet
    • Medical
    • Commercial
    • Retail
    • Hospitality
  • Technologies
    • Gated
    • Ungated
    • Enforcement
    • Payments
    • Permits
    • Vehicle Detection
    • Wayfinding and Occupancy
    • Curb Management
    • Valet
    • Events
    • EV Charging
    • Analytics
    • Consumables
    • Lighting
  • Suppliers
    • Private Operators
    • Consultants
    • Engineers
    • Architects
    • Financial
    • Insurance
    • Mergers and Acquisitions
  • About Us
    • Industry Events
    • Parking Jobs Network & RFP/RFQ’s
    • Podcast Network
    • Next Level – Webinar
    • Contact
    • Advertise with Us
    • Subscribe to Parking Today

Skip to content
Open toolbar Accessibility Tools

Accessibility Tools

  • Increase TextIncrease Text
  • Decrease TextDecrease Text
  • GrayscaleGrayscale
  • High ContrastHigh Contrast
  • Negative ContrastNegative Contrast
  • Light BackgroundLight Background
  • Links UnderlineLinks Underline
  • Readable FontReadable Font
  • Reset Reset