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Longevity: What Lasting Companies Can Teach Us About Lasting Health

Through it all, organizations that endure tend to share one trait: They pay attention to maintenance. Human health works in much the same way. Yet the modern conversation around longevity often points in a very different direction.

AI Reality Check: What a Major Study Reveals About ChatGPT (and What It Means for Us) 

A new study by Chatterji et al., published through the National Bureau of Economic Research (NBER), offers the first large-scale, data-driven look at what people are doing with ChatGPT.

Consolidate Functions Without Creating Problems

Many organizations look at consolidation as a way to improve efficiency, reduce costs, and create stronger operational control. When done thoughtfully, consolidation can also improve quality, reduce risk, and conserve resources. But consolidation requires careful evaluation and a clear plan.

The Strategy Gap in Modern Marketing

“Random acts of marketing" rarely make your business more profitable. To stop spinning your wheels, you need to shift to a more strategic mindset. But here is the hard truth: A marketing strategy is only as good as the corporate strategy it supports.

Riverside, California, Valet Program Activates Underutilized Parking   

Looking to expand parking options, boost the local economy, and enhance the visitor experience, the City of Riverside, California, recently implemented a valet pilot program in the heart of downtown.

Beyond the Rearview Mirror: Leveraging Milestones for the Road Ahead

As we celebrate this magazine’s 30th year, we face a choice: Do we treat a milestone as a museum of past achievements, or as a launchpad for the next era?

Innovation Requires Three Distinct Mindsets, Part 2

If Explorers spark innovation and Town Builders give it structure, City Enablers keep the engines running, ensuring that progress doesn’t just happen once but continues sustainably over time. They are the professionals who fine-tune systems, manage complexity, and preserve balance between ambition and practicality. Much like life in general, progress in the parking industry requires a balance of efforts by Explorers, Town Builders, and City Enablers.

30 Years of Parking Today: Moments That Mattered

Thirty years of Parking Today means 30 years of headlines that captured an industry in motion: deals that reshaped the competitive landscape, ideas that challenged conventional wisdom, and technologies that changed how parking works. The headlines on these pages are snapshots of those moments. 

30th Anniversary of Parking Today: Looking Back with John Van Horn

For our 30th anniversary issue, Parking Today turned to John Van Horn, the magazine’s founder and long-time editor, for insights on how the publication got its start, his goals in publishing the magazine, and the main ways in which the parking industry has changed since 1996.

Parking Industry To Honor Founding Leaders

During the Parking Industry Expo (PIE) conference, the Parking Hall of Fame will host its inaugural Induction Ceremony and Dinner. This is not simply a celebratory event. It marks the establishment of a permanent institution dedicated to recognizing the individuals whose leadership, innovation, and conviction shaped modern parking.
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