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Tech, AI, and the Human Factor: What Parking Customers Really Expect

Drawing on Parker Technology's 2025 Consumer Data Report and its 2026 artificial intelligence (AI) perception survey, the authors make the case for what good technology strategy actually looks like in a parking environment. The short version: It is not tech versus people. It never was.

Clear Protocols, Clear Boundaries, Clear Leadership 

Human trafficking is real, but fear-driven narratives about our environments do not reflect how it actually operates. Leading responsibly on trafficking does not require expanding our mission. It requires discipline. 

Sleep: The Highest Return on Investment You’re Probably Ignoring

Sleep, in particular, is often treated as optional, something to fit in after everything else is done. For high performers, it’s frequently the first thing sacrificed in the name of productivity. The assumption is that the trade-off is worth it. It rarely is.

Every Interaction Costs Energy: Invest Wisely

Think of your energy as an investment. What if you treated your energy like money or something you actively invest in? Before engaging in any interaction, you have an opportunity to ask, “Is this worth the investment and what kind of return am I expecting?” Every interaction produces a return. The question is what kind and is it worth it? 

AI Amplifies Marketing Strategy, Doesn’t Replace It

How are we setting up our internal teams to actually benefit from artificial intelligence? I’m speaking from the marketing seat, but this isn’t a marketing-only issue. It touches every function that must communicate, sell, or support what we build.

From Circling to Connected: How AI Is Transforming Parking and Smart City Development 

Parking technology has come a long way. What started as coin slots and painted lines has evolved into sophisticated guidance networks, real-time occupancy data, and seamless digital payments. Now comes the next chapter. Artificial intelligence (AI) is being layered onto that proven infrastructure, giving operators and cities tools that not only show what’s happening but also anticipate what’s coming. 

How to Train Parking and Mobility Staff on Trafficking Issues 

Many human trafficking awareness programs are designed for emotional impact rather than operational reality. They rely on symbolic “signs,” dramatic scenarios, and vague calls to vigilance, yet fail to define authority, limits, or responsibility. 

Maximize Revenue During Peak Parking Demand

Without a strategy for seasonal spikes, operations can quickly come under strain. It’s time to manage peak periods strategically. Here’s how to get started. 

Longevity: What Lasting Companies Can Teach Us About Lasting Health

Through it all, organizations that endure tend to share one trait: They pay attention to maintenance. Human health works in much the same way. Yet the modern conversation around longevity often points in a very different direction.

AI Reality Check: What a Major Study Reveals About ChatGPT (and What It Means for Us) 

A new study by Chatterji et al., published through the National Bureau of Economic Research (NBER), offers the first large-scale, data-driven look at what people are doing with ChatGPT.
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