The not-so-secret secret of marketing: Every moment of the day can be content. The influencers figured it out. Everything they do is sharable. Why? Because they shape how it all feels, looks, and is experienced. So, here’s the question: Is parking boring or has it not been made worth sharing (yet)?

Every parking organization has a roadmap, or future vision. Whatever your priorities, the technology you choose should underscore them. Too often with solution providers, it’s the other way around. They’re eager to show you their roadmaps touting added features, expansion into markets, or new product launches, without taking the time to ask about your organization.

In today’s parking industry, sales and marketing are no longer separate lanes; they are part of the same customer journey. 

There’s a unique challenge baked into the parking business: Your customers didn’t come to see you, and you’re the thing standing between them and where they actually want to be. That resentment is real, it’s understandable, and if you ignore it, it will define every interaction your team has. But if you acknowledge it and build your service model around it, you have a genuine opportunity to turn a frustrating moment into a surprisingly positive one.