Magazines
Subscriber Services
Writy.
  • Home
  • Park News
  • Buyer’s Guide
  • PIE Event Home
    • PIE 2026 Event
    • PIE 2025 Event
      • PIE25 Attendee Registration and Travel Details
      • PIE25 Agenda and Content Details
      • PIE25 Exhibitor & Sponsor Partnerships
      • PIE25 ParkFlix Film Festivial
      • Contact PIE25
  • Conference Companion
  • Segments
    • Higher Education
    • Municipal
    • Airport
    • Valet
    • Medical
    • Events
    • Commercial
    • Retail
    • Hospitality
  • Technologies
    • Gated
    • Ungated
    • Enforcement
    • Payments
    • Permits
    • Vehicle Detection
    • Wayfinding and Occupancy
    • Curb Management
    • Valet
    • Events
    • EV Charging
    • Analytics
    • Consumables
    • Lighting
  • Suppliers
    • Private Operators
    • Consultants
    • Engineers
    • Architects
    • Financial
    • Insurance
    • Mergers and Acquisitions
  • Industry Resources
    • Subscribe to Parking Today
    • Advertise with Us
    • Magazines
    • Industry Events
    • Conference Companion
    • Dealers, Installers & Suppliers – Listings
    • Industry News
    • Parking Jobs Network & RFP/RFQ’s
    • Associations
    • Podcast Network
    • Next Level – Webinar
    • Contact
No Result
View All Result
Writy.
  • Home
  • Park News
  • Buyer’s Guide
  • PIE Event Home
    • PIE 2026 Event
    • PIE 2025 Event
      • PIE25 Attendee Registration and Travel Details
      • PIE25 Agenda and Content Details
      • PIE25 Exhibitor & Sponsor Partnerships
      • PIE25 ParkFlix Film Festivial
      • Contact PIE25
  • Conference Companion
  • Segments
    • Higher Education
    • Municipal
    • Airport
    • Valet
    • Medical
    • Events
    • Commercial
    • Retail
    • Hospitality
  • Technologies
    • Gated
    • Ungated
    • Enforcement
    • Payments
    • Permits
    • Vehicle Detection
    • Wayfinding and Occupancy
    • Curb Management
    • Valet
    • Events
    • EV Charging
    • Analytics
    • Consumables
    • Lighting
  • Suppliers
    • Private Operators
    • Consultants
    • Engineers
    • Architects
    • Financial
    • Insurance
    • Mergers and Acquisitions
  • Industry Resources
    • Subscribe to Parking Today
    • Advertise with Us
    • Magazines
    • Industry Events
    • Conference Companion
    • Dealers, Installers & Suppliers – Listings
    • Industry News
    • Parking Jobs Network & RFP/RFQ’s
    • Associations
    • Podcast Network
    • Next Level – Webinar
    • Contact
No Result
View All Result
Writy.
No Result
View All Result

Marketing Minute: When Rudolph Leads

by parkingtodaystaff
March 1, 2024
in Uncategorized

I think we all remember the story of one especially snowy night when Santa needed someone to step up and lead his group of talented athletes as they embarked on a major prime time event. This untelevised prime-time event, if not completed properly, would have an impact on children’s lives the world over. These athletes spent their entire formative years preparing for this annual contest, the Super Bowl of childhood fantasies. 

 

You might also like

Marketing ≠ Fluff: It’s a Revenue Engine

Marketing ≠ Fluff: It’s a Revenue Engine

May 29, 2025
Parking Innovation: Beyond Just Spaces

Parking Innovation: Beyond Just Spaces

March 31, 2025

A few years ago, Oklahoma State QB Mason Rudolph was chosen by the Pittsburgh Steelers to prepare to one day take the reins and save the day for the team in an effort to help them continue in their winning tradition. There were strong athletes in place ahead of him who he would one day replace and lead the other athletes hopefully to the coveted Super Bowl. 

 

One particular day, ahead of schedule because of an injury to Big Ben, just one year after he was drafted, Rudolph was given an opportunity to lead in a game against the Cleveland Browns, and candidly, he fell short of success in the outing. He did, however, show some incredible guts in the game when he took on 272lb defensive end Myles Garrett of the Cleveland Browns who used Rudolph’s own helmet to strike him over the head. It was a remarkable event that ended up costing Garrett over $1.25M and a six-game suspension. But it was a window into the heart and soul of Mason Rudolph. 

 

Garrett suggested that his actions were a result of a racial slur that the league investigated to conclude that there was no evidence to support it. Racial slurs are weak, immature, and unacceptable in both directions, and we all hope that the league was accurate in their conclusion. 

 

Like Mason Rudolph, Rudolph the reindeer was a rookie. There was something that Santa saw in Rudolph that made him special to the point that, even though the others chose to ridicule him with slurs of their own against one of his physical characteristics, an anomaly of sorts, a glowing red nose, Santa saw his inner strength to accept his uniqueness and even prepare to use it as a beacon to move forward. 

 

All of us spend our lives waiting. We wait for the series of special events that we were created for. Some prepare for a special someone in their lives to join together with and to create a family. Some spend a decade in school in preparation for serving in an operating room saving lives. Some endure humiliating boot camp in order to prepare to defend our nation despite many resenting the various values of our country never understanding that their freedom to resent was won by those who fought for their freedom. 

 

Rudolph the QB spent a lot of time on the bench since that Cleveland game that the Steelers lost 21-7. He spent a lot of time in training camp, watching film, and learning the ways of the Steeler organization, one of the most successful sports franchises of all time with a national following the envy of all other organizations. Mason didn’t let early failures define him. He instead decided to be mature and to prepare should he get another chance. 

 

Fast forward to the end of the 23/24 NFL season. The Steelers had been through Kenny Pickett who was injured and Mitch Trubisky who still acted like the Mitch Trubisky of the Chicago Bears. With three games left in the season and coach Tomlin in danger of spoiling his historical run of never having a losing season, Tomlin felt it was time to see if Mason Rudolph had matured enough to take a snap. The improbable had to happen. The Steelers needed to win the last three games and needed a little help to make the playoffs. Mason came in and won three spectacular games, looking confident while standing in the pocket, and turning on a Steeler offense that had been missing for years since the retirement of Big Ben. 

 

In your life, what are your sideline activities that you engage in to prepare you for the next big opportunity? Are you networking with others? Are you reading, writing, taking Business Journals from the cities you want to expand into to learn the players in that city or region? 

 

On that snowy day, the reindeer who had a facial deformity, the butt of all the developing reindeers’ jokes, took on a legendary blizzard one night because Coach Claus thought he was ready, he didn’t disappoint. His Red Glowing Nose led the rest of the seasoned athletes through bitter winds to deliver Christmas on time and to the delight of all the children of world. 

 

Mason did the same. He mustered three straight wins to get the Steelers back into the playoffs, and while the team fell short in their final game in snowy Buffalo, it feels as though Mason Rudolph has charted a new course for the rest of his career. His confidence, maturity, and strength all came together at the right time. This time Mason was prepared for sustainable success.

 

Success is never an accident; it rarely comes without effort. Life is not a Hallmark movie where one person gives up their big job promotion in NYC to move to a cute little town to marry their high school sweetheart who never aged. Remember, it doesn’t snow all year long and every town doesn’t need another Christmas coffee shop. 

 

Get off the sideline!

parkingtodaystaff

Related Stories

Marketing ≠ Fluff: It’s a Revenue Engine

Marketing ≠ Fluff: It’s a Revenue Engine

by parkingtodaystaff
May 29, 2025

By Heidi Barber What is marketing? Oftentimes, it's reduced to branding, generating leads, or having an impressive trade show booth....

Parking Innovation: Beyond Just Spaces

Parking Innovation: Beyond Just Spaces

by jaylanders
March 31, 2025

Parking operators have new opportunities to boost revenue with services like protection plans, parcel lockers, car washes, and peer-to-peer car...

Cybersecurity Insurance: What Parking Operators Need to Know

Cybersecurity Insurance: What Parking Operators Need to Know

by parkingtodaystaff
March 11, 2025

By Katherine Beaty  The parking industry is increasingly digital, from license plate recognition systems to mobile payment apps. Although these...

Overcoming Obstacles On and Off the Lot

Overcoming Obstacles On and Off the Lot

by parkingtodaystaff
March 1, 2025

In his new memoir, Russell Harms shares his journey through mental health challenges, resilience, and redemption in the high-pressure world...

Load More

Recommended

Why I’ve Ditched ‘Best Practices’ and You Should Too

Why I’ve Ditched ‘Best Practices’ and You Should Too

March 1, 2025
Nothing is Impossible: Building a Parking Division from the Ground Up

Nothing is Impossible: Building a Parking Division from the Ground Up

June 1, 2024

Related Articles

A Garage that Shines
Lighting

A Garage that Shines

May 29, 2025
Overcoming Obstacles On and Off the Lot
Commercial

A Conversation with Larry Cohen

May 29, 2025
The Lost Art of the Parking Audit
Airport

The Lost Art of the Parking Audit

May 29, 2025
Why I Love Parking
Architects

Why I Love Parking

May 29, 2025
Unlocking Parking Innovation with Data Standards
Curb Management

Unlocking Parking Innovation with Data Standards

May 29, 2025
Faith, Firewood, and Ingenuity on a Back Road
Analytics

Data Is Like a Matchbox Car Collection: Small Pieces, Big Potential

May 29, 2025
No Result
View All Result
Parking Today

Navigate Site

  • Advertise with Us
  • Contact
  • Privacy Policy

Follow Us

No Result
View All Result
  • Home
  • Park News
  • Buyer’s Guide
  • PIE Event Home
    • PIE 2026 Event
    • PIE 2025 Event
      • PIE25 Attendee Registration and Travel Details
      • PIE25 Agenda and Content Details
      • PIE25 Exhibitor & Sponsor Partnerships
      • PIE25 ParkFlix Film Festivial
      • Contact PIE25
  • Conference Companion
  • Segments
    • Higher Education
    • Municipal
    • Airport
    • Valet
    • Medical
    • Events
    • Commercial
    • Retail
    • Hospitality
  • Technologies
    • Gated
    • Ungated
    • Enforcement
    • Payments
    • Permits
    • Vehicle Detection
    • Wayfinding and Occupancy
    • Curb Management
    • Valet
    • Events
    • EV Charging
    • Analytics
    • Consumables
    • Lighting
  • Suppliers
    • Private Operators
    • Consultants
    • Engineers
    • Architects
    • Financial
    • Insurance
    • Mergers and Acquisitions
  • Industry Resources
    • Subscribe to Parking Today
    • Advertise with Us
    • Magazines
    • Industry Events
    • Conference Companion
    • Dealers, Installers & Suppliers – Listings
    • Industry News
    • Parking Jobs Network & RFP/RFQ’s
    • Associations
    • Podcast Network
    • Next Level – Webinar
    • Contact

Skip to content
Open toolbar Accessibility Tools

Accessibility Tools

  • Increase TextIncrease Text
  • Decrease TextDecrease Text
  • GrayscaleGrayscale
  • High ContrastHigh Contrast
  • Negative ContrastNegative Contrast
  • Light BackgroundLight Background
  • Links UnderlineLinks Underline
  • Readable FontReadable Font
  • Reset Reset