By Julianne Wilhelm
If you spend any time on LinkedIn, you’ve probably noticed a shift in the way people write their posts. They’re suddenly filled with emojis, bolded phrases, and more bullet points than a PowerPoint presentation. It’s as if a single voice has taken over our feeds. And that voice? It’s ChatGPT.
Content generated by artificial intelligence (AI) is everywhere, and AI tools like ChatGPT can be incredibly helpful for marketers to streamline content development and give a boost when those creative juices just aren’t flowing. However, as the use of AI becomes more commonplace in content generation, it’s becoming easier to spot when someone has let the machines do all the talking. Whether writers are getting lazier, or the reader is getting savvier, it is becoming more important to maintain the human element when creating winning content. After all, AI is meant to assist with content creation, not take it over.
If you’re new to AI for help with content creation, it really boils down to what you ask of the tool. AI prompts are simply a fancy name for the directives or requests you give it.
To use AI for content creation without making it obvious, the following directions help to fine-tune your ChatGPT prompts to ensure more natural, human-sounding writing:
• "Write in a conversational tone but avoid excessive emojis and formatting." This keeps the post natural and less “AI-obvious.”
• "Make this sound like something a real person would say in a LinkedIn post." This helps refine AI’s output and avoids robotic phrasing.
• "Provide a clear point without unnecessary hype." AI tends to exaggerate. Asking it to be direct makes posts feel more authentic.
• "Structure content in full paragraphs, not just bullet points."This forces ChatGPT to create a flowing narrative rather than an AI-styled checklist.
• "Use varied sentence structures to avoid repetition." AI-generated posts often have rhythmic similarities — mixing up sentence length and style helps.
Now, I know I just called out AI for relying too much on bullet points…and yet, here I am. Let’s call this a strategic exception.
Although this is a not a prompt, it is critical to always review and revise, not just take the output at face value. AI is incredibly useful in assisting content development, but if you want to take it from good to great, it still requires diligence in proof reading, copy editing, and polishing. That’s where you can add your creative flair and let the humans win!
It’s all in the parketing
In the parking and mobility industry, credibility matters. If your content sounds artificial, your audience will tune out. Instead of letting AI dictate how we communicate, let’s use it as a starting point — a way to organize thoughts, refine ideas, and speed up drafting.
Because at the end of the day, the best marketing isn’t created by AI. It’s created by us.
JULIANNE WILHELM is the vice president of marketing for Flowbird America and a key member and contributor of the Parketing Collective. She can be reached at julianne.wilhelm@flowbird.group, while the collective can be reached at hello@parketingcollective.org.
