Magazines
Parking Today App
Subscribe

Event

Make Parking Worth Sharing

The not-so-secret secret of marketing: Every moment of the day can be content. The influencers figured it out. Everything they do is sharable. Why? Because they shape how it all feels, looks, and is experienced. So, here’s the question: Is parking boring or has it not been made worth sharing (yet)?

Innovation Requires Leaders Who Listen to Dissent

Leadership is not about being the smartest person in the room or making the boldest call. It is about building a place where the best thinking can surface, from anyone, at any level, and survive long enough to be heard. 

TECHNOLOGY SPOTLIGHT: Moving Parking Beyond Dashboards

Innovation Takes the Stage

Now in its third year, the Accelerate! Parking Pitch Competition has established itself as one of the signature events of the annual Parking Industry Expo (PIE). Held this past March in Dallas at the Hilton Anatole Hotel and Conference Center during PIE 2026, the competition brought together emerging parking companies to pitch their innovations before a panel of experienced industry judges and a room full of potential customers, partners, and peers.

Stop Buying a Vendor’s Vision. Start Buying One That Understands Yours

Every parking organization has a roadmap, or future vision. Whatever your priorities, the technology you choose should underscore them. Too often with solution providers, it’s the other way around. They’re eager to show you their roadmaps touting added features, expansion into markets, or new product launches, without taking the time to ask about your organization.

When Did ‘Luxury’ Become a Parking Strategy? 

In parking, "luxury" has quietly become shorthand for optional, non-essential, or nice-to-have. But that framing is misleading and increasingly harmful. 

Customer Satisfaction Starts Before the Customer Interaction

In an increasingly competitive environment, the customer experience matters. Companies invest in technology, training, communication systems, operational efficiency, and service recovery strategies, all with the goal of creating smoother and more positive interactions. But there is another factor influencing customer satisfaction that receives far less attention: the physical and mental state of the employees interacting with customers every day.

From Storage to Smart City Infrastructure 

In 2026, the U.S. parking industry is hitting a critical inflection point. No longer a passive utility for vehicle storage, the parking structure is evolving into a sophisticated mobility ecosystem, one that sits at the center of electrification and electric vehicle (EV) adoption, artificial intelligence (AI) integration, and the future of urban design. 

Why Parking Needs Sales and Marketing Together

In today’s parking industry, sales and marketing are no longer separate lanes; they are part of the same customer journey. 

Real-Time Data Transforms Parking Revenue

Real-time analytics are transforming how parking operators make decisions. By leveraging live dashboards, historical analysis, and predictive modeling, operators gain actionable insight that drives revenue, enhances customer experience, and strengthens competitive advantage.
Load More

Latest Articles

Why Revenue Doesn’t Fall With Fair Pricing

The Case for Gateless Parking Systems

Florida Parking Lawsuit Challenges Municipal Enforcement Practices