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Tech, AI, and the Human Factor: What Parking Customers Really Expect

Drawing on Parker Technology's 2025 Consumer Data Report and its 2026 artificial intelligence (AI) perception survey, the authors make the case for what good technology strategy actually looks like in a parking environment. The short version: It is not tech versus people. It never was.

Making Parking Decisions at 50: Repair, Retrofit, or Replace?

Across the U.S., parking facilities built in the 1970s and 1980s are now reaching a critical inflection point. Today, many of these structures are approaching or exceeding their intended 50-year lifespan, forcing owners to confront a fundamental question: repair, retrofit, or replace?

Clear Protocols, Clear Boundaries, Clear Leadership 

Human trafficking is real, but fear-driven narratives about our environments do not reflect how it actually operates. Leading responsibly on trafficking does not require expanding our mission. It requires discipline. 

Every Interaction Costs Energy: Invest Wisely

Think of your energy as an investment. What if you treated your energy like money or something you actively invest in? Before engaging in any interaction, you have an opportunity to ask, “Is this worth the investment and what kind of return am I expecting?” Every interaction produces a return. The question is what kind and is it worth it? 

AI Amplifies Marketing Strategy, Doesn’t Replace It

How are we setting up our internal teams to actually benefit from artificial intelligence? I’m speaking from the marketing seat, but this isn’t a marketing-only issue. It touches every function that must communicate, sell, or support what we build.

From Circling to Connected: How AI Is Transforming Parking and Smart City Development 

Parking technology has come a long way. What started as coin slots and painted lines has evolved into sophisticated guidance networks, real-time occupancy data, and seamless digital payments. Now comes the next chapter. Artificial intelligence (AI) is being layered onto that proven infrastructure, giving operators and cities tools that not only show what’s happening but also anticipate what’s coming. 

When Enforcement Enthusiasm Backfires

Sometimes, the desire to enforce the rules creates a nightmare for management, and it’s difficult to get staff to stop black-and-white thinking when they know they are “right.” This article provides some ideas for addressing this situation.

Parking Management Goes Three Dimensional

From occupancy monitoring to vehicle classification, lidar-based systems enable operators to understand parking dynamics with a level of detail that traditional solutions often cannot achieve.

How to Train Parking and Mobility Staff on Trafficking Issues 

Many human trafficking awareness programs are designed for emotional impact rather than operational reality. They rely on symbolic “signs,” dramatic scenarios, and vague calls to vigilance, yet fail to define authority, limits, or responsibility. 

Parking Privacy Lawsuit Refiled After Federal Judge’s Dismissal 

Plaintiffs in a class action against ABM Industries Inc., FlashParking Inc., and Parkpliant LLC filed an amended complaint on April 20, keeping alive a suit that seeks to restrict parking operators from obtaining driver vehicle registration data.
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