By Parking Today staff
Parking Today Media’s Parking Today Podcast Network is thrilled to welcome “Harder Than It Looks” as its newest member. Celebrated for its honest and practical approach to parking’s toughest challenges, this podcast — which is hosted by Brian Wolff, the president and chief executive officer (CEO) of Parker Technology — provides insights and relatable stories for those tackling the complexities of parking operations.
The addition of “Harder Than It Looks” to the network marks an exciting step forward for Parking Today Media. In fact, a recent episode features Kevin Uhlenhaker, Parking Today Media’s CEO and publisher, exploring the ambition, resilience, and creative problem-solving that have defined his career. From embracing innovation to navigating unsolvable challenges, the conversation reflects themes that resonate with decision-makers and operators across the industry.
“When we heard about the Podcast Network and the positive energy Parking Today Media planned to put into this new and growing medium of communication, we were intrigued,” Wolff said. “We are supporting the effort and the network because it signals unity and collaboration amongst parking companies and furthers our shared mission with Kevin to get the word out to a broader non-parking audience that parking is hard, and the people that park cars are real people who care about making the parking experience as easy as possible. We look forward to growing and expanding all podcasts’ reach with the help of the network. We believe that this community will benefit the industry not just by elevating voices, but by elevating parking to the rest of the world.”
As the newest member of the Parking Today Podcast Network, “Harder Than It Looks” will take its place on Podcast Row during the upcoming Parking Industry Expo (PIE), which will be held March 31–April 3 in Schaumburg, Illinois.
There, Wolff will join the four existing members of the Parking Today Podcast Network: “The Parking Podcast” with Isaiah Mouw, “All Things Parking with Dani and John” featuring Dani Crain and John D. Conway, “Parking Happiness” with Tobias Marx, and “Put It in Park” with Robert Wilson. All of the hosts will take turns broadcasting live during the event.
