Digital

Parking App SpotHero Faces Class Action Lawsuit Over Pricing Practices 

Parking reservation platform SpotHero Inc. faces a federal class action lawsuit accusing the company of deceptive pricing practices by concealing mandatory service fees until late in the checkout process. 

Moving from Silos to Systems: The Case for Integrated Digital Parking Management

Parking reservation platform SpotHero Inc. faces a federal class action lawsuit accusing the company of deceptive pricing practices by concealing mandatory service fees until late in the checkout process. 

Unlocking the Power of Parking Data: How Guidance Systems Drive Smarter Operations

We talk a lot about data in the parking industry. Technology providers are fond of boasting about all the different types of data their equipment provides. Parking organizations like to use data to demonstrate to customers, financial backers, and other key constituencies how wonderful their systems are. And of course, industry leaders use data to […]

Maximizing Parking Revenue with Real-Time Booking and Pricing Insights 

By Sarah Marks  Data has become more than just a record of transactions: It’s a vital resource for making informed decisions and staying ahead of shifting consumer trends. The ability to harness real-time insights from customer booking behavior can significantly enhance parking operations, drive revenue, and improve the customer experience. As airports, parking operators, and […]

Cybersecurity Insurance: What Parking Operators Need to Know

By Katherine Beaty  The parking industry is increasingly digital, from license plate recognition systems to mobile payment apps. Although these innovations improve efficiency and enhance the customer experience, they also introduce vulnerabilities. Cybersecurity incidents, like data breaches exposing customer payment information or ransomware attacks crippling operations, have become genuine threats. For many parking operators, cybersecurity […]

Smart Cities Are in Reach 

By Steve Gorski  Since the early 20th century, urban planners and others have advocated the concept of “smart cities,” referring to several key objectives aimed at improving the quality of life for citizens: reduced congestion and enhanced mobility, better energy management, more resilient and adaptive infrastructure, more efficient public services, and greater citizen engagement.  However, […]

Parking Today Podcast Network Grows: “Harder Than It Looks” Joins the Lineup 

By Parking Today staff  Parking Today Media’s Parking Today Podcast Network is thrilled to welcome “Harder Than It Looks” as its newest member. Celebrated for its honest and practical approach to parking’s toughest challenges, this podcast — which is hosted by Brian Wolff, the president and chief executive officer (CEO) of Parker Technology — provides […]

Smart Parking Acquires Peak Parking To Enter U.S. Market 

By Jay Landers Seeking to expand its operations into the U.S. market, Smart Parking Limited, a global provider of parking technology and management services, announced its acquisition of Austin, Texas-based Peak Parking for USD$36 million on February 17.  With offices in the U.K., Germany, Australia, and New Zealand, Smart Parking provides such offerings as license plate […]

Remembering Donald Shoup (1938 to 2025)

By John Van Horn  Editor’s note: Donald Shoup, the University of California at Los Angeles urban planning professor known for his calls for parking reform, died February 6, 2025, at the age of 86.   When asked to describe himself, Don said he was a “parking evangelist.”  He spent his time speaking about his ideas concerning […]

Bridging the Technological Gap in Parking

The U.S. parking industry must prioritize innovation and modernization to catch up with that of Europe. By Steve Gorski The U.S. parking industry lags behind its European counterparts in technological innovation. Although Europe has embraced advanced technologies and frictionless solutions, the U.S. market remains entrenched in legacy systems. This technological gap has profound implications for […]

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