I read a piece over on parknews.biz about Parkvia and a new position they have filled called a ‘customer expert’. Their goal is to bring additional ‘fluidity’ to a customers experience in booking parking reservations. Their comment:
“A one-stop-shop ideology no longer fits within today’s fast-paced ecommerce environment, with customers demanding a more personalized approach to their online shopping experience.
“It is our goal, to not only reduce response times for customers, but to gather live insights into what products and services consumers are enquiring about, so we can continue to improve the overall service we offer and ultimately enhance personalization options.”
The company has an on line facility where customers can ‘chat’ with a live person and get questions answered and problems solved in real time. Now there’s a brilliant idea.