Be sure to know your audience.


Be sure to know your audience.

I got a couple of reports from the Middle East Parking Symposium and it was thought that generally the IPI presenters (they did a day of presentations at the event in Abu Dhabi) did the best job of the lot. There was one comment that we all could keep in mind. Know your audience:

“They spoke about technology they considered new and innovative that is now being installed in the US that we have been using on this side of the pond for years.”



Picture of John Van Horn

John Van Horn

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