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The Human Side of Sustainability

By Brian Wolff The focus of Parking Today this month is on sustainability, which is often framed in terms of environmental responsibility: reducing emissions, conserving energy, and implementing green infrastructure. However, true sustainability can transcend environmental concerns to include financial viability and social responsibility. In the parking industry, sustainability might also mean embracing the customer […]

Changing the Face of Parking: Women in Leadership 

By Jade Neville The parking industry is evolving, and at the heart of this transformation is a growing movement championing diversity, inclusion, and representation. Women in Parking UK, an advisory group formed by the British Parking Association (BPA) in 2020, is leading the way in breaking barriers and fostering a supportive community for women across […]

Maximizing ROI with Parking Guidance Technology 

By Steve Gorski  Parking guidance technology (PGT) is arguably the most important of the parking technologies that have been introduced in recent years. No other technology comes close when it comes to improving the parking experience, and it has the added benefit of providing invaluable utilization data that owners and operators can use to operate […]

Maximizing Parking Revenue with Real-Time Booking and Pricing Insights 

By Sarah Marks  Data has become more than just a record of transactions: It’s a vital resource for making informed decisions and staying ahead of shifting consumer trends. The ability to harness real-time insights from customer booking behavior can significantly enhance parking operations, drive revenue, and improve the customer experience. As airports, parking operators, and […]

Cybersecurity Insurance: What Parking Operators Need to Know

By Katherine Beaty  The parking industry is increasingly digital, from license plate recognition systems to mobile payment apps. Although these innovations improve efficiency and enhance the customer experience, they also introduce vulnerabilities. Cybersecurity incidents, like data breaches exposing customer payment information or ransomware attacks crippling operations, have become genuine threats. For many parking operators, cybersecurity […]

Bend’s Blueprint

By adopting real-time analytics and stakeholder-driven strategies, Bend, Oregon, has become a model for parking innovation. By Tobias Marx and Sonny Samra The city of Bend, Oregon, has a long history of parking innovation, perhaps best exemplified by its Downtown Strategic Parking Management Plan. Finalized in 2017, the plan has guided the city in its […]

From Congestion to Clarity in Campus Parking

Flexible permits and strategic planning ease parking woes at UC Davis. By Perry H. Eggleston and Ramon G. Zavala At the University of California (UC) Davis, we are best known for our cultural commitment to the bicycle, which began when the university’s second chancellor instructed his planners to design a “bicycle-riding, tree-lined campus.” Today, our […]

Overcoming Obstacles On and Off the Lot

In his new memoir, Russell Harms shares his journey through mental health challenges, resilience, and redemption in the high-pressure world of parking and hospitality. By Jay Landers Russell Harms, a hospitality executive with 3 decades of experience in luxury hotels and large-scale parking management across the U.S., faced a hidden battle with severe anxiety and […]

In Memoriam

Parking Today notes the passing of Roy Carter, of Toledo Ticket Technologies, and Donald Shoup, of the University of California at Los Angeles. By Jay Landers Roy Carter (1938-2025) On January 19, the parking industry lost one of its most respected and enduring figures with the passing of Roy L. Carter Jr., who dedicated more than […]

Industry News … March 2025

Parking solutions provider Reimagined Parking announced the appointment of Rick West as its chief executive officer (CEO). Having spent more than 30 years in the parking industry, West has deep experience as an operator of parking garage businesses such as the Millennium Parking Concession, Central Parking Corporation, and Parking Company of America Airports. Reimagined Parking […]
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