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Make Parking Worth Sharing

The not-so-secret secret of marketing: Every moment of the day can be content. The influencers figured it out. Everything they do is sharable. Why? Because they shape how it all feels, looks, and is experienced. So, here’s the question: Is parking boring or has it not been made worth sharing (yet)?

Innovation Requires Leaders Who Listen to Dissent

Leadership is not about being the smartest person in the room or making the boldest call. It is about building a place where the best thinking can surface, from anyone, at any level, and survive long enough to be heard. 

Why Revenue Doesn’t Fall With Fair Pricing

This is the second in a two-part series by the author examining parker behavior and the ways in which compliance and enforcement strategies and different technologies can influence such behavior.

Florida Parking Lawsuit Challenges Municipal Enforcement Practices 

In March, a retired attorney filed a lawsuit against six South Florida municipalities and three parking companies, alleging that their on-street parking enforcement practices are unconstitutional.

TECHNOLOGY SPOTLIGHT: Moving Parking Beyond Dashboards

Founder Stories: How Customer Input Built Flash

This is the first installment of a new series we are calling Founder Stories. The premise is simple: discussions with the people who built the companies that define our industry. I started with Juan Rodriguez, co-founder of Flash. We sat down in Austin, just a few miles from where Flash began in 2011.

Innovation Takes the Stage

Now in its third year, the Accelerate! Parking Pitch Competition has established itself as one of the signature events of the annual Parking Industry Expo (PIE). Held this past March in Dallas at the Hilton Anatole Hotel and Conference Center during PIE 2026, the competition brought together emerging parking companies to pitch their innovations before a panel of experienced industry judges and a room full of potential customers, partners, and peers.

Spot-On Enforcement

The automated parking enforcement company Spot Parking, the winner of the 2026 Accelerate! Parking Pitch Competition, formed when its founders realized that the parking experience at their university could be improved upon significantly.

Stop Buying a Vendor’s Vision. Start Buying One That Understands Yours

Every parking organization has a roadmap, or future vision. Whatever your priorities, the technology you choose should underscore them. Too often with solution providers, it’s the other way around. They’re eager to show you their roadmaps touting added features, expansion into markets, or new product launches, without taking the time to ask about your organization.

When Did ‘Luxury’ Become a Parking Strategy? 

In parking, "luxury" has quietly become shorthand for optional, non-essential, or nice-to-have. But that framing is misleading and increasingly harmful. 
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