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‘Silly Little Videos’ Can Take Your Marketing a Long Way

By Sofia Kuhn TikTok videos, Instagram Reels, YouTube Shorts — these aren’t just playgrounds for influencers anymore. They’ve become tools businesses are leveraging to make real connections with customers and prospects. As marketers and content consumers, we’ve all enjoyed and experienced the value of what interactive, humanized content can do for a brand. In fact, […]

Cybersecurity Insurance: What Parking Operators Need to Know

By Katherine Beaty  The parking industry is increasingly digital, from license plate recognition systems to mobile payment apps. Although these innovations improve efficiency and enhance the customer experience, they also introduce vulnerabilities. Cybersecurity incidents, like data breaches exposing customer payment information or ransomware attacks crippling operations, have become genuine threats. For many parking operators, cybersecurity […]

Industry News … March 2025

Parking solutions provider Reimagined Parking announced the appointment of Rick West as its chief executive officer (CEO). Having spent more than 30 years in the parking industry, West has deep experience as an operator of parking garage businesses such as the Millennium Parking Concession, Central Parking Corporation, and Parking Company of America Airports. Reimagined Parking […]

Industry News … February 2025

TKH Security is collaborating with ASM Lithography, commonly referred to as ASML, to install a comprehensive parking management solution at the company’s facility in San Diego, California. Through this project, TKH Security’s Park Assist Solution, an automated parking guidance system, will provide parking guidance for a 5-floor parking structure housing 502 spaces. The project is […]

Industry News … January 2025

Parking Revenue Recovery Services (PRRS), Inc., a provider of artificial-intelligence (AI)-driven compliance and vehicle activity monitoring, announced the appointment of Todd Tucker, JD, DBA, CAPP, CPP, as its new chief operating officer. Before joining PRRS, Tucker served as president at Parking Logix. He assumed the role from Chris Conley, who retired from PRRS. The Chicago […]

Bridging the Technological Gap: The U.S. Parking Industry vs. Europe 

Editor’s note: This story is a condensed version of a feature article by Steve Gorski that will appear in the February print edition of Parking Today. The U.S. parking industry lags behind Europe in adopting advanced technologies like license plate recognition (LPR), parking guidance, and mobile payments, resulting in inefficiencies, environmental challenges, and poor user experiences. […]

A Parking Procurement Primer

Editor’s note: This story is a condensed version of a feature article by Scott Petri that will appear in the February print edition of Parking Today. Selecting the right approach to parking technology procurement begins with a well-crafted request for proposal (RFP). A thoughtful RFP ensures technology aligns with organizational goals, meets quality standards, and integrates […]

Compensation Counts in Elevating Parking Operations: Why Pay Policies Matter  

Editor’s note: This story is a condensed version of a feature article by Andrew Sachs that will appear in the February print edition of Parking Today. The parking industry is navigating a transformative era, grappling with shifting mobility patterns, rapid technological adoption, and large-scale corporate consolidations. Yet amid these changes, one critical factor often goes […]

Industry News … November 2024

ParkMobile, a provider of smart parking and mobility solutions in North America and part of EasyPark Group, announced a partnership with Flash, a provider of parking and electric vehicle charging solutions. ParkMobile and Flash are developing a unified network that simplifies the driver experience of finding, reserving, and paying for parking. This will allow the […]

Smarter Parking Makes for Smarter Cities

The Smart City Movement Begins to Benefit from the Increasing Sophistication of Parking Technology   By Jay Landers   Across the world, urban centers increasingly are collecting, analyzing, and acting on data in real time to optimize operations, reduce costs, and improve services. These “smart cities” often seek to develop innovative public policies that achieve such […]
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