Engineers

Innovation Navigator … September 2024

The Necessity of ‘Reinventing the Wheel’ in the Parking Industry   When it comes to innovation, it’s often said that we “should not reinvent the wheel.” However, history shows us the flaws in this perspective. The wheel itself has been reinvented countless times, evolving from a simple rounded stone slab to the sophisticated rubber-tired mechanisms […]

The Power of Public Relations

How To Harness Publicity to Benefit Your Company  By Bill Smith   Your organization should have a strategic public relations (PR) program. If you don’t, your marketing and business development efforts aren’t nearly as effective as they could be, and you are likely losing out on business opportunities. Unfortunately, most parking organizations don’t have PR […]

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