Do You Have Ads on the ‘net?


Do You Have Ads on the ‘net?

I have been looking at my favorite web sites, and and have come away embarrassed. I noticed that our ads on these sites break every rule of advertising and promotion. Yikes.

First of all, they need to be dynamic and attractive, that is catch your eye. I don’t think this passes that test:

pt blue

Its just “there.” It does nothing, says nothing.

Second, there is no message. Something like “PT has all the Parking News on the planet”  or “Today’s Parking News Today” or “Read PT on line and keep ahead of the news.”

Third, there is no call to action: “Read about the newest parking merger, Click Here.” or “Save Big Bucks with New Lighting – Click Here.”  you get the idea.

The ad must be attractive, catch the eye, have a message, and a call to action. Then there is a good possibility someone will ‘click’ on it and go to where you want them to go on the web.

Have you looked at your ads today?


Picture of John Van Horn

John Van Horn

Leave a Reply

Your email address will not be published. Required fields are marked *

Only show results from:

Recent Posts

A Note from a Friend

I received this from John Clancy. Now retired, John worked in the technology side of the industry for decades. I don’t think this needs any

Read More »

Look out the Window

If there is any advice I can give it’s concerning the passing scene. “Look out the window.” Rather than listen to CNN or the New

Read More »


Send message to

    We use cookies to monitor our website and support our customers. View our Privacy Policy