As Mark points out – This can’t be right:
“First off, contrary to a commonly held perception among traders, shoppers were not highly dissatisfied with the quality of parking in the town centre. Spokesman David McGuigan said: “In fact, the single most influential reason for not visiting Hexham was seen to lie in its poorer shopping offer than elsewhere.”
Read all about it here.
Sure enough. They did a survey and low and behold, the reason people didn’t want to shop in this fair community was not because there was poor parking, they actually felt the parking was OK – It was because the shops were not up to snuff.
As you know, I have been saying this for years. There simply is no substitute for good marketing, good products, and great shops and stores. If you build it, they will come.
JVH
