I was extremely pleased to see that the IPI has started to act like an industry representative and is beginning a program to provide positive parking information to the media about Parking. According to a release from the group:
The Parking Matters program will harness the power of public relations to educate and increase awareness about the value of parking professionals among target audiences such as building owners and operators, architects, university and college decision-makers, city planners, law enforcement officials, transportation thought leaders, and more. Some elements of the program also will reach out to consumers – and other elements are intended to help those in the industry take greater pride in parking as a vital, desirable profession and to attract good candidates to the field of parking.
I’m impressed. The parking “think tank” The Temecula Group provided a white paper on this subject a couple of years ago. It pointed out that parking has a bad rep and a way to begin to change that, and get young people to want to go into the parking profession is to provide a positive public face for the industry. This is what an industry group is supposed to do, and kudos to the IPI for taking on this very important job.