I interviewed Jerry Skillett, CEO of ICON Parking and five other parking companies on the east coast. It was a wide ranging interview and will be in an upcoming issue of PT.
One of the most interesting questions was the affect of Uber and Lyft on our industry.
Jerry’s answer — not so much.
He said that the ride sharing companies have affected off airport parking operations in some cities, but usually in those cities where the airport is located near the city center. In municipalities where the airport is miles outside of town (Washington DC, New York’s JFK, Dallas, Houston George Bush) the benefits of taking Uber aren’t so great. He noted that parking operations “touch” Uber and Lyft in only a couple of very small areas. The first is folks who rent cars and need a place to park them, and the second is hotels, where people have been moving from rental cars to ride share companies.
“Our experience has been that the affect on our company by Uber and Lyft has been minimal, if at all. But then, we have a business model that differs from many parking operations. Our goal isn’t necessarily to fill the garage, but to set our marketing to maximize revenue.”
Jerry is a smart guy — you will find the interview interesting and thought provoking…