Parking Elf Strikes Again

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Parking Elf Strikes Again

A Colorado Springs business owner is making it a holiday tradition to dress up like an elf and hand out parking money. According to gazette.com, Richard Gorman, will be giving parkers change for their meters today, Monday and Tuesday.

This is the second year for Skorman as the Parking Elf. “It’s great because people are not expecting it,” he said. “It’s a fun gesture that takes people by surprise.”

Naturally, Mr. Skorman owns a toy store, so fun is part of his business, but I think this is a terrific stunt and a brilliant public relations strategy. I wouldn’t doubt his Christmas spirit, but I like how well he’s using holiday cheer to promote his work. That’s just smart.

Mr. Skorman welcomes photo opportunists and says, if you need quarters, but can’t find him, just stop by his store.

For the rest of the article, click here.

John Van Horn

John Van Horn

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