As has been reported here, a couple of the plant managers at Ford have taken it upon themselves to help the company’s sales by forcing non-Ford driving workers to park in a less convenient lot. This of course has caused some bitterness, although it is supported by the union…I think.
Well, anyhoo what do I think about this.
No one has ever succeeded in the long term to change loyalty by this kind of coercion. Any arguments? The workers at Ford that drive Fords (or other Ford products) may buy them out of loyalty, or because they think they are better, or because they get the Ford discount. But my guess is no one is going to buy a Ford simply because you are going to get a better parking space.
On the other hand — the managers may feel they are rewarding loyalty to the product by segregating parking and getting the loyalists in the warm factory sooner than those driving "other" branded vehicles.
All in all, I think Ford would be better off building its loyalty from within, and creating the best possible vehicle for the best possible price. Pride comes from a job well done, not from a good parking space.
Just my opinion.