I was estatic at the headline above. Finally someone is giving the Parking Industry its due. PARKING RULES. yes! We do. We are a large industry that affects practically everything that happens in our culture, and we get so little credit. But now, PARKING RULES.
Our industry has taken enough abuse. Its time to fight back, and a headline in the New York Times means that the main stream media is finally coming around, giving us the credit due to our strength, our depth, our wisdom, the affect we have on the daily lives of those we serve.
One of the major problems we have is attracting good people to our ranks. So few young people go to college with the idea of coming out and making parking their career. But now, with the backing of the "Newspaper of Record" maybe we can win one.
Just think of it — a young college freshman sees the article and is inspired. "Gosh, PARKING RULES. I didn’t understand the significance of the industry. This must be a major moving force like hospitality or medicine or architecture or engineering. I think I will make parking my career. He studies all right courses, interns during the summer with a major parking operator, and when he gets that sheepskin and heads off to Chicago, or Nashville, or Vancouver, or LA, and is inducted into his industry of choice.
Read about it here.