“Pivot” has become a buzz words for companies large and small. If you are going to survive, you have to be able to change direction “on a dime.” It seems you must be able to react quickly to market forces, to what is going on in the world around you.
But you have to be careful. You can change direction slightly, like 10 or 20 degrees, or you can do a full 180. In basketball, that is what the player does. The rules require that one foot be planted but he (or she) can turn 180 or even 360, as long as the foot stays planted.
Businesses need to keep to their last. Like the shoemaker, we need to stay with what we are familiar, but that doesn’t mean we can’t make a change when necessary. A full 180 might be too much to bear, and frankly we might “pivot” right off our axis.
However, we here at PT Media are looking at a pivot that will keep us in our wheel house, but will also meet the needs of our customers and readers.
We are already making changes in PIE 2018, changing the dates slightly and the layout of the exhibit hall floor. Our attendees and exhibitors who deal with municipalities, universities, airports, and even private operators, are telling us they want to know more about how new technology relates to them, particularly as it deals with autonomous vehicles, connected vehicles, and smart cities.
Don’t worry, we aren’t forsaking parking. PIE 2018 will bring all the seminars, boot camps, and networking for parking. However, our pivot will also showcase the rest of the parking/transportation/technology/smart city paradigm.
Watch this space, Parking Today, our twitter and Facebook feeds and your inbox. Parking Today Media media is in the midst of a pivot. I think you will like it.
JVH
