I would think that with all the brouhaha over technology in parking and pay by smart phone and parking reservation apps, that parking professionals would want more information about these technologies and how they will affect their organization’s future. And I would be wrong.
You may have noticed that we are now doing ‘popup’ surveys when you come to PT websites. They are quick but get the idea across. We asked the following:
I would like to see more stories in Parking Today about:
Citation Management
Parking Management
Parking reservation Apps
Parking Technology
Pay by Cell Phone Apps
Revenue Control.
After a week we have the results below. I reordered them, so you could get the full impact:
Revenue Control 35%
Parking technology 21%
Parking Management 20%
Pay by Cell Apps 12%
Reservation apps 8%
Citation Management 3%
This is a snapshot. However, we did a similar survey 23 years ago when PT was founded and the results were pretty much the same, with Revenue Control leading the pack.
It seems that those responsible for parking operations are concerned about the money. This means that the legacy companies who have been providing PARCS systems over the years aren’t out of business just yet.
The survey results have made an impact here at PT World HQ and rest assured you will be seeing more about revenue control and the tech related to it plus parking management, which, if I’m not mistaken, relates at least partially to revenue as well.
The more things change, the more they stay the same.
JVH
PS. In the next few months, you will be seeing a considerably more about Parking Today Media’s on line presence and what we are doing with it to bring you more parking information on a regular basis. We have invested in on line tools that will allow us to capture the numbers about those who are visiting, where they are coming from (by location), and how long they stay on our site. We will also be able to better supply our advertisers with similar information. Statistics are important. If you can’t measure it, how can you know if your have succeeded.
