Trouble at Trader Joe’s


Trouble at Trader Joe’s

The headline was just a teaser – there really is no trouble at Trader Joe’s. Just because people complain doesn’t mean there is actually a problem. It’s still the place where you can get good wine and cheese on the cheap; and they have that magical concoction called Speculoos, or cookie butter, that’s so good they only let you buy two at a time.

But customers at a new Trader Joe’s location in Florida, instead of thanking the universe for their good fortune, are grumbling about a shortage of parking around the store. Some of them even got towed for parking in nearby lots that were off limits for TJ’s patrons.

“Getting in and out of the extremely popular specialty grocery store was more difficult than many people expected.

The store’s 89 designated parking spots were not enough for the influx of shoppers.”

There’s an important phrase in that quote – it’s that part that says “extremely popular.” My point is, if you and a billion other people love a certain store or restaurant, expect to find the parking lot crowded. I’d like parkers of America to follow my lead and consider the tough parking at Trader Joe’s a reaffirming part of the experience. Everybody loves the place; the stuff inside is delish; the employees are friendly; the samples are plentiful. Look forward to all those things when you’re circling for a spot and it won’t seem painful at all.

Read the article here.

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John Van Horn

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