The City of Westminster (London) is celebrating the fact that they have had over half a million pay by cell phone transactions in 2000 parking spaces spread across the city. That’s in less than a year. The city says that it has over 100,000 drivers signed in to the program.
In celebration, they selected 10% of their spaces as "golden bays" and offered free parking for the day to folks who happened on the space and used their cell phone to pay.
This makes absolute sense in the UK, and frankly elsewhere. In London, particularly, where cell phones are on everyone’s ear and that on street pricing is high the process is definitely reasonable.
Hat’s off to the City of Westminister and Niel Podmore and Verrus.
JVH
