Unexpected Journeys: Finding Fulfillment in the Parking Industry
By Jade Neville
In 2007, I began what I thought would be a stop-gap job as a parking attendant in my hometown, the English city of Southend-on-Sea. Fast forward 17 years, and this initially temporary role has evolved into a diverse, rewarding, and exciting career. Like many others in the sector, I fell into the parking industry without prior intention.
Interestingly, a poll shared with members of Women in Parking UK — a network of more than 300 people within the British Parking Association (BPA) — revealed that an astonishing 93% of respondents also entered the parking sector by chance rather than by design. This overwhelming statistic highlights a common trend within the industry, suggesting that my experience of unexpectedly embarking on a career in parking is far from unique. It underscores a broader pattern where many individuals, much like me, initially perceive their roles as temporary or transitional, only to discover the vast potential and opportunities for growth and fulfillment that the sector offers.
This raises the question: Why do so many people fall into parking careers rather than actively choose them? The reasons are multifaceted, but public perception plays a significant role. Many people, including myself initially, do not see the parking sector as a viable long-term career path. However, my journey has shown just how wrong that perception can be.
Dispelling myths: public perception versus reality
A significant stigma surrounds parking, influenced by public perception. According to the BPA’s 2019 Public Perceptions of Parking Survey, most people are ill-informed about parking management, with more than half of those surveyed believing the myth that parking attendants or civil enforcement officers work to strict targets. This misconception can deter potential job seekers who may view the sector as unethical and high-pressure.
However, recent research by the BPA shows a shift in perceptions. Its 2021 report indicated that 52% of those who interacted with an enforcement officer had a pleasant experience, up from 37% in the previous report. This positive change reflects the evolving role of parking management, which now increasingly focuses on environmental impact, ease of access, and sustainability. By aligning the sector's values with these public concerns, we can make parking careers more appealing and accessible.
Navigating the career ladder
One of the most exciting aspects of a career in parking is the multitude of opportunities for professional development. Continuous professional development offers a cornerstone of career growth in this sector, facilitated by numerous workshops, seminars, and lunch-and-learn sessions.
Mentorship is another vital element. Learning from experienced professionals helps newcomers navigate the complexities of the industry. My own career has been akin to a game of snakes and ladders: It hasn’t followed a linear trajectory, but the diverse experiences and challenges have enriched my professional journey.
Technology and sustainability in modern parking careers
Technology and sustainability are transforming the parking sector, opening new career avenues. From the implementation of clean air zones to dynamic curbside management, modern parking solutions are designed to meet the needs of all road users while promoting environmental responsibility.
The public is becoming more conscious of their environmental footprint, with 29% of respondents in recent surveys seeking environmentally friendly parking options, according to BPA research. This shift in priorities is creating demand for tech-savvy professionals who can develop and manage sustainable parking solutions. The integration of technology in parking management is enhancing operational efficiency while also making careers in this sector more innovative and rewarding.
For instance, digital platforms now streamline everything from payment systems to data analytics, offering real-time insights into parking behaviors. Innovations such as autonomous vehicle parking systems and dynamic pricing models are reshaping urban mobility. These advancements present exciting opportunities for professionals to engage in cutting-edge projects that address modern challenges.
My journey to the BPA presidency
The highlight of my career so far has been becoming the youngest person ever to hold the role of president of the BPA. This achievement exemplifies the diverse opportunities available within the sector and the potential for rapid career advancement.
Throughout my journey, I have continually sought to challenge the status quo, advocating for higher standards in parking career education and training. My role as BPA president has enabled me to influence policies and initiatives that aim to professionalize the sector further, making it a more attractive career choice for future generations.
For example, during my presidency, I worked closely with industry stakeholders to implement an equity, diversity, and inclusion review. This initiative highlighted the importance of women’s safety in transportation while encouraging broader participation across the sector. By building relationships with the wider transport sector, we aimed to create safer, more equitable environments for all users of parking facilities.
Why parking careers matter
The parking industry plays a pivotal role in shaping how we navigate cities and communities. It influences everything from urban planning to public safety and environmental sustainability. Yet, its contributions often go unnoticed.
Changing this narrative requires a concerted effort from industry professionals. By sharing stories, celebrating achievements, and highlighting the positive effect of parking management on everyday life, we can inspire the next generation to see the sector as a destination career.
As someone who stumbled into this field, I am profoundly grateful for the opportunities it has afforded me. I’ve seen firsthand how a career in parking can be as fulfilling and impactful as any other. Whether it’s implementing technology to reduce emissions, designing safer spaces for women, or mentoring the next wave of talent, there’s no shortage of meaningful work to be done.
Building a future in parking
The parking sector has a bright future and vast potential. For those considering a career in this field, I would say embrace the opportunity. What starts as a stop-gap role may well become a lifelong passion.
Together, we can redefine what it means to build a career in parking, ensuring it’s a sector that continues to thrive and innovate for years to come.
JADE NEVILLE is the market engagement strategist at Trellint. She can be reached at jade.neville@trellint.com.
