Protecting your customers while unlocking new revenue
PROMOTIONAL CONTENT
Responses are provided by Carmelo Mannino, CEO of Park Guard.
For too long, parking customers have been told the same tired line: “Park at your own risk.” At Park Guard, we believe consumers want more from this industry. Our product works seamlessly across the parking ecosystem — whether you’re an operator, aggregator, software provider, or even a hardware provider — so you can protect your customers and unlock new revenue. Park Guard is the parking industry’s first true damage-protection insurance, turning what used to be risk into trust, and trust into profit.
What’s your company’s origin story?
A few years ago, my wife and I went mountain biking in Boulder, Colorado. We came back to find our car window smashed and her backpack — with her wallet, camera, everything — gone. We called the parking operator, our homeowner’s insurance, and even our car insurance. Every answer was the same: “Park at your own risk.” That day stuck with us. So, we went out, got the licenses, built the technology, and created a way to finally solve the problem.
What would people be surprised to learn about your company?
We know parking inside and out: Our team has spent more than 100 years in this industry. But experience alone wasn’t enough.
To launch Park Guard, we had to become licensed insurance agents and earn approvals in every single state. It wasn’t easy, but we wanted to create a product specifically tailored to the needs of the parking industry.
Do you have a particular segment or segments that you focus on?
We created Park Guard to work with every type of parking, from self-park to valet, events, airport parking, and even monthly parking. Our variety of coverage enables us to work with software providers, aggregators, operators, and even parking access and revenue control systems (PARCS) providers.
What product or service of yours should the market know more about?
100% transparency: Parking has always been a guessing game when it comes to theft and damage. Not anymore. Park Guard gives partners a clear window into claims and customer trends. In the last six months alone, we’ve built one of the largest data sets on parking incidents. Soon, you’ll be able to see which cities, which types of parking, and even which vehicles are most at risk.
What do you expect will have the biggest impact on the parking industry in the next five years?
Private equity is moving into parking, and with it comes consolidation — operators, aggregators, and software rolled into bigger platforms. At the same time, technology is driving more loyalty programs and subscription-based models that will reshape how customers buy parking.
What customers say about Park Guard:
Learn more at ParkGuard.com.
