Event

‘Silly Little Videos’ Can Take Your Marketing a Long Way

By Sofia Kuhn TikTok videos, Instagram Reels, YouTube Shorts — these aren’t just playgrounds for influencers anymore. They’ve become tools businesses are leveraging to make real connections with customers and prospects. As marketers and content consumers, we’ve all enjoyed and experienced the value of what interactive, humanized content can do for a brand. In fact, […]

Maximizing ROI with Parking Guidance Technology 

By Steve Gorski  Parking guidance technology (PGT) is arguably the most important of the parking technologies that have been introduced in recent years. No other technology comes close when it comes to improving the parking experience, and it has the added benefit of providing invaluable utilization data that owners and operators can use to operate […]

Maximizing Parking Revenue with Real-Time Booking and Pricing Insights 

By Sarah Marks  Data has become more than just a record of transactions: It’s a vital resource for making informed decisions and staying ahead of shifting consumer trends. The ability to harness real-time insights from customer booking behavior can significantly enhance parking operations, drive revenue, and improve the customer experience. As airports, parking operators, and […]

Cybersecurity Insurance: What Parking Operators Need to Know

By Katherine Beaty  The parking industry is increasingly digital, from license plate recognition systems to mobile payment apps. Although these innovations improve efficiency and enhance the customer experience, they also introduce vulnerabilities. Cybersecurity incidents, like data breaches exposing customer payment information or ransomware attacks crippling operations, have become genuine threats. For many parking operators, cybersecurity […]

Industry News … March 2025

Parking solutions provider Reimagined Parking announced the appointment of Rick West as its chief executive officer (CEO). Having spent more than 30 years in the parking industry, West has deep experience as an operator of parking garage businesses such as the Millennium Parking Concession, Central Parking Corporation, and Parking Company of America Airports. Reimagined Parking […]

Smart Parking Acquires Peak Parking To Enter U.S. Market 

By Jay Landers Seeking to expand its operations into the U.S. market, Smart Parking Limited, a global provider of parking technology and management services, announced its acquisition of Austin, Texas-based Peak Parking for USD$36 million on February 17.  With offices in the U.K., Germany, Australia, and New Zealand, Smart Parking provides such offerings as license plate […]

A Parking Procurement Primer

Learn how to navigate the request for proposal process and choose the right approach for your parking technology needs. By Scott Petri Frequently, the acquisition of new parking technologies requires thoughtful planning to ensure that intended goals are met. Often this technology is cutting edge and will overlay existing infrastructure and software and will almost […]

Parking Prowess at the 1996 Olympics

Parking leaders from Atlanta’s 1996 Olympics reflect on the strategies and technologies that can shape Los Angeles’ success in 2028. By Ellis Miller In the summer of 1996, the world turned its gaze to Atlanta, Georgia, as it hosted the Summer Olympic Games. Behind the scenes, a monumental effort unfolded to manage the logistics of […]

Parking Industry Expo 2025: Where Innovation Meets Community in Parking’s Premier Event

The Parking Industry Expo (PIE) celebrates 25 years with expanded networking events, cutting-edge technology showcases, and innovative educational formats. By Parking Today staff As the parking industry continues to evolve at a breakneck pace, one constant has remained: the commitment of Parking Today Media’s Parking Industry Expo (PIE) to fostering connections, driving innovation, and building […]

Industry News … February 2025

TKH Security is collaborating with ASM Lithography, commonly referred to as ASML, to install a comprehensive parking management solution at the company’s facility in San Diego, California. Through this project, TKH Security’s Park Assist Solution, an automated parking guidance system, will provide parking guidance for a 5-floor parking structure housing 502 spaces. The project is […]

Latest Articles