Wayfinding and Occupancy

Stop Building Parking and Start Managing It

Despite what many municipal planners — and drivers — believe, the United States is not suffering from a parking shortage. In fact, the country is awash in parking. This paradox highlights a central truth in today’s urban mobility landscape: The problem isn’t the amount of parking; it’s our inability to find and manage it efficiently. In many cases, the solution lies not in building more spaces, but in implementing parking guidance technology that connects drivers with the spaces that already exist.

Top 10 Special Event Parking Challenges: An Operator’s Guide

This comprehensive guide shares the 10 most consistent critical challenges in operations, strategic management, and guest experience and client management and provides proven strategies to overcome them, along with essential pre-event planning protocols that can prevent most problems before they occur.

AI Takes Parking Guidance Beyond Current Occupancy to Future Forecasting 

In recent years, artificial intelligence (AI) has emerged as a powerful solution, especially in predictive wayfinding. By forecasting parking availability and guiding drivers directly to open spots, AI-driven systems are revolutionizing the parking experience. 

The Hidden Marketing Opportunity in Your Parking Garage 

Parking guidance systems have traditionally been viewed through the lens of operational efficiency — that is, as tools designed to reduce congestion, improve space utilization, and enhance the driver experience. However, integrated audio capabilities are transforming these systems into powerful communication platforms that extend far beyond traffic management. 

Why Parking Guidance Systems Are No Longer Optional in 2025 

For years, parking guidance solutions have been viewed as a luxury, an optional enhancement rather than a necessity. Increasingly, operators, municipalities, and developers now recognize that smart guidance systems are essential for optimizing parking operations, improving customer experience, and driving revenue.

Parking Startups Take Center Stage

The second annual Accelerate! Parking Pitch Competition showcased innovative solutions as emerging companies competed for industry recognition.

How Advanced Parking Guidance Systems Boost Security and Efficiency  

By Steve Gorski  Parking facilities face ongoing security challenges, from vehicle theft and vandalism to unauthorized access and general safety concerns. Traditional surveillance methods, such as security patrols and fixed-position cameras, have been effective to some extent, but advancements in parking guidance systems now provide an integrated approach to security and surveillance that is both […]

Unlocking the Power of Parking Data: How Guidance Systems Drive Smarter Operations

We talk a lot about data in the parking industry. Technology providers are fond of boasting about all the different types of data their equipment provides. Parking organizations like to use data to demonstrate to customers, financial backers, and other key constituencies how wonderful their systems are. And of course, industry leaders use data to […]

Maximizing ROI with Parking Guidance Technology 

By Steve Gorski  Parking guidance technology (PGT) is arguably the most important of the parking technologies that have been introduced in recent years. No other technology comes close when it comes to improving the parking experience, and it has the added benefit of providing invaluable utilization data that owners and operators can use to operate […]

Industry News … November 2024

ParkMobile, a provider of smart parking and mobility solutions in North America and part of EasyPark Group, announced a partnership with Flash, a provider of parking and electric vehicle charging solutions. ParkMobile and Flash are developing a unified network that simplifies the driver experience of finding, reserving, and paying for parking. This will allow the […]

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