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Industry News … July 2025

Sponsored by Toledo Ticket Technologies The British Parking Association, the UK trade body for the parking industry, announced it will develop and operate the National Parking Platform (NPP) following successful government-backed trials. The platform will enable drivers to pay for parking in all participating car parks using their preferred mobile app, eliminating the need to download […]

Marketing ≠ Fluff: It’s a Revenue Engine

By Heidi Barber What is marketing? Oftentimes, it’s reduced to branding, generating leads, or having an impressive trade show booth. Maybe it’s about crafting killer content for LinkedIn. But those elements are only part of the story. At its core, marketing should be a revenue-driving function. When marketing is aligned with a company’s go-to-market strategy, […]

Parking Innovation: Beyond Just Spaces

Parking operators have new opportunities to boost revenue with services like protection plans, parcel lockers, car washes, and peer-to-peer car rentals. By Jay Landers To stay competitive and maximize their assets, parking operators have innovative options to add value beyond simply providing a place to park. From offering insurance protection for parked vehicles to integrating […]

Cybersecurity Insurance: What Parking Operators Need to Know

By Katherine Beaty  The parking industry is increasingly digital, from license plate recognition systems to mobile payment apps. Although these innovations improve efficiency and enhance the customer experience, they also introduce vulnerabilities. Cybersecurity incidents, like data breaches exposing customer payment information or ransomware attacks crippling operations, have become genuine threats. For many parking operators, cybersecurity […]

Overcoming Obstacles On and Off the Lot

In his new memoir, Russell Harms shares his journey through mental health challenges, resilience, and redemption in the high-pressure world of parking and hospitality. By Jay Landers Russell Harms, a hospitality executive with 3 decades of experience in luxury hotels and large-scale parking management across the U.S., faced a hidden battle with severe anxiety and […]

In Memoriam

Parking Today notes the passing of Roy Carter, of Toledo Ticket Technologies, and Donald Shoup, of the University of California at Los Angeles. By Jay Landers Roy Carter (1938-2025) On January 19, the parking industry lost one of its most respected and enduring figures with the passing of Roy L. Carter Jr., who dedicated more than […]

PARKING INDUSTRY EXPO 2025: The Premier Event for Parking Industry Connections

Marking 25 years, PIE25 offers unparalleled networking, insightful discussions, and unique opportunities to connect, learn, and grow within the parking industry. By Kevin Uhlenhaker For 25 years, the Parking Industry Expo (PIE) has been the go-to event for professionals across the parking and mobility landscape. This year, as we celebrate PIE25 from March 31 to […]

The Parking Industry’s Newest Superpower: The Unparalleled Marketers of The Parketing Collective

By Jordan Weiss Recently in the parking industry, there’s been a surge of interest and investment in a specific revenue-generating function — marketing.  “Good products sell themselves” just isn’t an accurate sentiment anymore. There’s more competition entering the market every day, which makes it harder than ever to gain awareness and communicate differentiation.  Companies are […]

Why I’ve Ditched ‘Best Practices’ and You Should Too

By Colleen Gallion Hopefully, you are reading this on your way to the Parking Industry Expo (PIE) 2025. There you’ll meet new people, listen to interesting speakers, attend workshops, and probably hear at least one person talk about “industry best practices.” Good for them! I’m sure they’re an expert on something, and what they have […]

Faith, Firewood, and Ingenuity on a Back Road

By Katherine Beaty The other day, my husband and I were running errands when we realized we needed firewood. Typically, this would mean a visit to our “firewood guy.” However, this time we found ourselves pulling off the road in a wooded, rural area to examine an unexpected discovery: a large, box-like structure, painted fire […]

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