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Content That Closes: How Marketing Can Stop Guessing and Start Enabling

When you’re on a small marketing team, every piece of content must pull its weight. We’re not just looking for volume, we’re looking for value. The real magic happens when marketing and sales are in lockstep, sharing what works, tossing what doesn’t, and building content together that actually drives results.

Is It Cool To Be Quiet?

In a world obsessed with loud pronouncements and flashy presentations, leadership may seem to be only for the loudest in the room. But what if I told you some of the most impactful leaders are actually…quiet?

Innovation Reshapes the Parking Landscape

The parking industry is undergoing a profound shift as digitalization redefines how space, data, and customer needs intersect. Across the U.S., operators are witnessing the emergence of new tools and models that increase operational efficiency and unlock additional revenue streams. Although global pioneers have already demonstrated what’s possible, the U.S. market is primed to leap forward by localizing and scaling these innovations.

In Memoriam: Terry McGann (1941 – 2025) 

Terry McGann of McGann Associates, also known as McGann Software Systems, and later, Amano McGann, passed away at home with family on September 1. 

One Size Fits None

Understanding your facility and the expectations of its users isn’t just a nice-to-have: It’s the critical first step in modern parking access and revenue control system (PARCS) design. Effective operations require more than selecting “the best” system. In fact, there is no universal best — only what’s best for your objectives, priorities, and parking customers. Absolute simplicity emerges only after thoughtful, intentional complexity.

Data Powers Parking Success

By deploying sophisticated business intelligence (BI) tools to harness this wealth of data, parking providers are discovering powerful opportunities to boost revenue, reduce congestion, and transform the customer experience, turning what was once guesswork into precise, profitable decision-making.

Why Parking Technology Fails Without Proper Infrastructure 

As an industry, we pour so much effort into researching and implementing the latest technologies to create exceptional customer experiences. But how often do we stop to ask whether the infrastructure can support the technology? Too often, when systems fail, the blame falls on the technology provider. Yet the real issue is frequently the infrastructure required to ensure the technology performs as intended. 

The Hidden Marketing Opportunity in Your Parking Garage 

Parking guidance systems have traditionally been viewed through the lens of operational efficiency — that is, as tools designed to reduce congestion, improve space utilization, and enhance the driver experience. However, integrated audio capabilities are transforming these systems into powerful communication platforms that extend far beyond traffic management. 

Parking Must Find its Place in AI 

As artificial intelligence (AI) reshapes how consumers find and buy services, the parking industry needs to be where drivers are searching. Success depends on embedding booking capabilities directly in emerging, AI-powered touchpoints.

What Is Your People Investment Strategy?

What if, instead of thinking of your people as a cost center, you looked at them as an investment?
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