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Parking Success Needs Public and Private Sectors

After nearly two decades in parking, working in U.K. local government enforcement and private operations, I’ve learned that the “public versus private” divide isn’t something to fixate on. It’s not a competition. It’s a difference in perspective, and that difference can be a real asset.

Data Powers Parking Success

By deploying sophisticated business intelligence (BI) tools to harness this wealth of data, parking providers are discovering powerful opportunities to boost revenue, reduce congestion, and transform the customer experience, turning what was once guesswork into precise, profitable decision-making.

Family Turns Lot into Legacy

Following humble beginnings more than 60 years ago in Albuquerque, New Mexico, the Parking Company of America (PCA) has grown to become a major player in the U.S. parking industry. What started as a simple newspaper advertisement transformed into a nationwide enterprise, proving that the smallest moments can ignite the grandest visions.

Why Parking Technology Fails Without Proper Infrastructure 

As an industry, we pour so much effort into researching and implementing the latest technologies to create exceptional customer experiences. But how often do we stop to ask whether the infrastructure can support the technology? Too often, when systems fail, the blame falls on the technology provider. Yet the real issue is frequently the infrastructure required to ensure the technology performs as intended. 

The Hidden Marketing Opportunity in Your Parking Garage 

Parking guidance systems have traditionally been viewed through the lens of operational efficiency — that is, as tools designed to reduce congestion, improve space utilization, and enhance the driver experience. However, integrated audio capabilities are transforming these systems into powerful communication platforms that extend far beyond traffic management. 

Yield Management: How Dynamic Pricing Drives Airport Parking Revenue 

Dynamic pricing — also known as yield management — offers a proven strategy for airports to increase parking revenue and improve space utilization. By moving away from flat rates and adjusting prices in real time, airports can optimize occupancy and maximize return on each space. 

Parking Must Find its Place in AI 

As artificial intelligence (AI) reshapes how consumers find and buy services, the parking industry needs to be where drivers are searching. Success depends on embedding booking capabilities directly in emerging, AI-powered touchpoints.

How JustPark’s Oobeo Acquisition Fits Its Strategy to Expand Beyond Events 

By Jay Landers  JustPark’s recently announced acquisition of Oobeo, a provider of contactless parking management software, is part of an ongoing strategy to increase the product offerings and diversify the client base of the parking technology platform.  The acquisition strengthens JustPark’s position in the rapidly evolving parking technology sector, where demand continues to grow for […]

What Is Your People Investment Strategy?

What if, instead of thinking of your people as a cost center, you looked at them as an investment?

Striking the Right Balance: Technology Speak & Customer Value

As marketers, we all know it’s important to connect the dots between a product’s features and the value it brings to customers. But in technical industries like telecom and parking, it’s easy to slip into emphasizing how smart or capable a product is, without always clarifying why it matters. 
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