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Parking Must Find its Place in AI 

As artificial intelligence (AI) reshapes how consumers find and buy services, the parking industry needs to be where drivers are searching. Success depends on embedding booking capabilities directly in emerging, AI-powered touchpoints.

What Parkers Really Want

A groundbreaking study of parking customers across the U.S. and Canada shows that parkers still prefer traditional payment methods despite the push toward digital solutions.

Money Matters

This month’s issue of Parking Today explores how parking professionals can unlock new revenue streams while staying closely connected to what their customers actually want.

Arrive Advances City Solutions

Arrive CEO Cameron Clayton leads the newly rebranded mobility company formerly known as the EasyPark Group in its mission to make cities more livable through comprehensive parking and transportation solutions.

Parking Startups Take Center Stage

The second annual Accelerate! Parking Pitch Competition showcased innovative solutions as emerging companies competed for industry recognition.

Parking App SpotHero Faces Class Action Lawsuit Over Pricing Practices 

Parking reservation platform SpotHero Inc. faces a federal class action lawsuit accusing the company of deceptive pricing practices by concealing mandatory service fees until late in the checkout process. 

5 Digital Parking Pitfalls and How Smart Operators Avoid Them

Digital parking is here to stay, so avoid these five costly mistakes and stay ahead of the curve. By Dan Roarty Our world has gone digital, and parking is finally catching up with a reimagined experience that meets modern driver expectations. Advanced artificial intelligence (AI) and cameras have suddenly enabled operators to seamlessly connect a […]

The Lost Art of the Parking Audit

Although automation has transformed parking operations, regular audits remain essential to catching hidden revenue leaks and operational inefficiencies. By Joseph Dudek We’ve all heard the saying, “Set it and forget it.” In the parking world, this mindset often translates to, “If it’s automated, it must be foolproof.” Many operators and property owners view automation as […]

Touch, Park, Pay: The Future of Seamless Parking Payments

How in-vehicle payments and precise location data can unlock better customer experiences and new revenues for parking managers. By Evgeny Klochikhin In a global 2022 survey of nearly 5,000 drivers about what features they’d like their connected car to offer, research firm TechInsights heard a unified yelp of a common pain these drivers wanted soothed.  […]

Scanning for Scams: Tracking Transactions to Stop QR Code Fraud in Parking

By Katherine Beaty The COVID-19 pandemic fueled a rapid adoption of QR codes, transforming them into a mainstream tool for contactless payments and digital access. According to Statista, around 89 million mobile device users in the U.S. engaged with QR codes in 2022, a 26% increase from 2020. Although this widespread adoption has driven convenience, […]
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