By Jay Landers
In an industry built on maximizing space efficiency, the smartest operators know that true success comes from understanding both technology and people. This month’s issue of Parking Today explores how parking professionals can unlock new revenue streams while staying closely connected to what their customers actually want.
Electric vehicle (EV) charging represents a promising revenue opportunity for parking operators, if done wisely. Our feature article “How EV Charging Turns Parking Lots Into Revenue Powerhouses,” on pages 29-31, examines how forward-thinking operators are transforming their facilities from simple storage spaces into active income generators.
Because understanding customer expectations is critical, the results of the comprehensive survey detailed in “What Parkers Really Want” might surprise you (see pages 32-34). The author polled 3,000 parkers across the U.S. and Canada about their payment preferences and parking selection criteria, and the findings challenge some long-held assumptions about what drives parking decisions. Comprehending these insights could be the difference between a facility that simply breaks even and one that thrives.
Meanwhile, universities facing declining enrollment and reduced funding are discovering that their parking assets might hold untapped value. Our feature article “Unlocking Hidden Value,” on pages 35-37, explores how innovative long-term concession agreements with nonprofit partners are helping institutions generate much-needed revenue while maintaining operational flexibility.
The common thread? Success in parking isn’t just about managing spaces. It’s about creating value for everyone involved.
JAY LANDERS is the editor-in-chief of Parking Today. He can be reached at [email protected].
