The New Era of B2B Marketing on LinkedIn

With more than a billion professionals scrolling through its feeds, LinkedIn has evolved into a platform where ideas travel faster than cold emails, and where stories — not sales pitches — drive business growth.

How Parking Consultants Boost Property Owner Success

Independent parking consultants — many with years of hands-on operational experience — can offer unbiased, expert guidance to help owners assess and manage their systems.

Designing for Both Features and Failures

Welcome to Truth in the Trenches, a new Parking Today column about the evolving world of parking operations, where client experience, team dynamics, and everyday decisions meet the future of mobility.

Let There Be Light

With automation reducing on-site staff, illuminated signs are the ultimate wingman, streamlining payments and boosting throughput.

A Conversation with Kendra Petty

Kendra Petty’s life story reads like a thriller novel, except it’s all true. In her 2023 memoir “I Can’t Believe I’m Not Dead,” the longtime parking industry veteran and current executive vice president at Way.com recounts a harrowing journey of survival.

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