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Tech, AI, and the Human Factor: What Parking Customers Really Expect

Drawing on Parker Technology's 2025 Consumer Data Report and its 2026 artificial intelligence (AI) perception survey, the authors make the case for what good technology strategy actually looks like in a parking environment. The short version: It is not tech versus people. It never was.

AI Amplifies Marketing Strategy, Doesn’t Replace It

How are we setting up our internal teams to actually benefit from artificial intelligence? I’m speaking from the marketing seat, but this isn’t a marketing-only issue. It touches every function that must communicate, sell, or support what we build.

AI Reality Check: What a Major Study Reveals About ChatGPT (and What It Means for Us) 

A new study by Chatterji et al., published through the National Bureau of Economic Research (NBER), offers the first large-scale, data-driven look at what people are doing with ChatGPT.

From the Street to Strategy: My Journey Through a Changing Parking Industry

Looking back as Parking Today marks its 30th anniversary, it feels like the right moment to reflect on how far the industry has evolved and how much those early experiences influenced the way I communicate, lead, and think about the role parking plays in our communities.

30 Years of Parking Today: Moments That Mattered

Thirty years of Parking Today means 30 years of headlines that captured an industry in motion: deals that reshaped the competitive landscape, ideas that challenged conventional wisdom, and technologies that changed how parking works. The headlines on these pages are snapshots of those moments. 

30th Anniversary of Parking Today: 30 Years of Change

During the past 30 years, what was once viewed simply as the business of storing vehicles has evolved into a sophisticated industry integrating finance, software, infrastructure, and urban planning.

Uber Bought a Parking App: Here’s What It Actually Means for Your Operation 

With its SpotHero acquisition, Uber didn’t buy a parking app. It bought physical infrastructure for an autonomous future. The parking industry’s $100 billion market is poised for a fundamental shift from passive vehicle storage to active mobility infrastructure. Operators who position their assets for this transition will capture outsized value. Those who don’t will find themselves holding depreciating assets in a world that has moved on. 

The Multi-SIM Myth: When More Carriers Create More Problems

Multiple subscriber identity module (multi-SIM) technology is often marketed as a form of redundancy. In practice, when misunderstood or poorly configured, it can introduce instability at the exact moment reliability matters most: during real-time payment processing over cellular networks.

Parking App Mitigates Bridge Construction Impact

With area commerce affected by ongoing bridge construction, the City of Covington, Kentucky, is trying to help ease the pain by partnering with a local parking app that connects travelers to local businesses.

Training for Calm: The Role of Call Agents in De-Escalation

Help calls are not merely a customer service function; they are a frontline safety and operational control point.
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