30 Years of Parking Today: Moments That Mattered

April 6, 2026
Airport, Architects, Consultants, Curb Management, Enforcement, Engineers, Event, Financial, Higher Education, Hospitality, Insurance, License Plate Recognition, Medical, Mergers and Acquisitions, Municipal, Payments, Private Operator, Private Operators, Retail, Valet, Valet, Web/Tech

AI Amplifies Marketing Strategy, Doesn’t Replace It

May 22, 2026

How are we setting up our internal teams to actually benefit from artificial intelligence? I’m speaking from the marketing seat, but this isn’t a marketing-only issue. It touches every function that must communicate, sell, or support what we build.

From Circling to Connected: How AI Is Transforming Parking and Smart City Development

May 21, 2026

Parking technology has come a long way. What started as coin slots and painted lines has evolved into sophisticated guidance networks, real-time occupancy data, and seamless digital payments. Now comes the next chapter. Artificial intelligence (AI) is being layered onto that proven infrastructure, giving operators and cities tools that not only show what’s happening but also anticipate what’s coming.

Your Curb Rules Are Right, Drivers Still Park Wrong

May 15, 2026

The curb isn’t where rules live. It is where decisions happen. And those are very different things to design for.

Parking Policy Center Continues Shoup Legacy

May 11, 2026

The UCLA Center for Parking Policy was launched in 2025 to carry forward Donald Shoup’s legacy of connecting parking research with wider audiences.

The deals, ideas, and technologies that moved the needle

Thirty years of Parking Today means 30 years of headlines that captured an industry in motion: deals that reshaped the competitive landscape, ideas that challenged conventional wisdom, and technologies that changed how parking works. The headlines on these pages are snapshots of those moments.

Also included is a 1999 Parking Today article on license plate recognition — a technology still making news today. We hope you enjoy this look back at the past three decades in parking!